Formation of communication effects on stage of companies-customers’ decision-making to purchase
The approach to formation of communication effects is developed. The approach is based on the determination of the actual components of involvement in the stages of companies-customers decision- making to purchase of the industrial innovative product.
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_167_174.pdf |
| Summary: | The approach to formation of communication effects is developed. The approach is based on the determination of the actual components of involvement in the stages of companies-customers decision- making to purchase of the industrial innovative product. |
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| ISSN: | 2218-4511 |