Formation of communication effects on stage of companies-customers’ decision-making to purchase
The approach to formation of communication effects is developed. The approach is based on the determination of the actual components of involvement in the stages of companies-customers decision- making to purchase of the industrial innovative product.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_167_174.pdf |
| _version_ | 1797331883353178112 |
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| author | M.Yu. Troyan |
| author_facet | M.Yu. Troyan |
| author_sort | M.Yu. Troyan |
| collection | DOAJ |
| description | The approach to formation of communication effects is developed. The approach is based on the determination of the actual components of involvement in the stages of companies-customers decision- making to purchase of the industrial innovative product. |
| first_indexed | 2024-03-08T07:41:44Z |
| format | Article |
| id | doaj.art-20ba8c32fe394dcf82baf44d3a9176c2 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:41:44Z |
| publishDate | 2011-12-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-20ba8c32fe394dcf82baf44d3a9176c22024-02-02T16:58:06ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-12-0124/2167174Formation of communication effects on stage of companies-customers’ decision-making to purchaseM.Yu. TroyanThe approach to formation of communication effects is developed. The approach is based on the determination of the actual components of involvement in the stages of companies-customers decision- making to purchase of the industrial innovative product.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_167_174.pdfindustrial innovative productmanagement of promotionmodel of behavior of companies-customerinvolvement |
| spellingShingle | M.Yu. Troyan Formation of communication effects on stage of companies-customers’ decision-making to purchase Marketing i Menedžment Innovacij industrial innovative product management of promotion model of behavior of companies-customer involvement |
| title | Formation of communication effects on stage of companies-customers’ decision-making to purchase |
| title_full | Formation of communication effects on stage of companies-customers’ decision-making to purchase |
| title_fullStr | Formation of communication effects on stage of companies-customers’ decision-making to purchase |
| title_full_unstemmed | Formation of communication effects on stage of companies-customers’ decision-making to purchase |
| title_short | Formation of communication effects on stage of companies-customers’ decision-making to purchase |
| title_sort | formation of communication effects on stage of companies customers decision making to purchase |
| topic | industrial innovative product management of promotion model of behavior of companies-customer involvement |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_167_174.pdf |
| work_keys_str_mv | AT myutroyan formationofcommunicationeffectsonstageofcompaniescustomersdecisionmakingtopurchase |