The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers
Starting in 2019 and 2020, the government began to make it mandatory to implement halal and NKV certification. The guarantee of food safety for beef products is not only halal certificates but also a Veterinary Control Number (NKV). Responds from non-Muslim consumers on the purchase intention of mea...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Bogor Agricultural University
2024-01-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | https://journal.ipb.ac.id/index.php/ijbe/article/view/47584 |
| _version_ | 1827356587010818048 |
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| author | Abdul Azis Lukman M. Baga Yudha Heryawan Asnawi |
| author_facet | Abdul Azis Lukman M. Baga Yudha Heryawan Asnawi |
| author_sort | Abdul Azis |
| collection | DOAJ |
| description | Starting in 2019 and 2020, the government began to make it mandatory to implement halal and NKV certification. The guarantee of food safety for beef products is not only halal certificates but also a Veterinary Control Number (NKV). Responds from non-Muslim consumers on the purchase intention of meat products with halal and NKV certificates are supporting factors in convincing sellers or producers to carry out the certification process. Therefore, this study aims to identify and analyze the influence of several factors, such as awareness, the role of certification, health reasons, and the parts of the halal marketing mix (product, price, promotion, and place). This research was conducted on 124 non-Muslim respondents selected by purposive sampling. Data were collected online and analyzed using PLS (Partial Least Square). The results show that awareness, the role of certification, health reasons, and the halal marketing mix (product, price, promotion, and place) affect the purchase intention of non-Muslims towards beef. There needs to be a role from various parties regarding information about halal and hygienic products. For example, sellers can inform consumers that the products they sell have been confirmed halal and the cleanliness of their products if an outbreak infects livestock at a certain time. Each group of respondents has differences in terms of factors influencing purchasing interest due to beliefs and habits.
Keywords: beef, halal certification, food safety, purchase intention |
| first_indexed | 2024-03-08T05:11:50Z |
| format | Article |
| id | doaj.art-20d32e1a6b944033b6450e67e0dd0199 |
| institution | Directory Open Access Journal |
| issn | 2407-5434 2407-7321 |
| language | English |
| last_indexed | 2024-03-08T05:11:50Z |
| publishDate | 2024-01-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Indonesian Journal of Business and Entrepreneurship |
| spelling | doaj.art-20d32e1a6b944033b6450e67e0dd01992024-02-07T07:27:30ZengBogor Agricultural UniversityIndonesian Journal of Business and Entrepreneurship2407-54342407-73212024-01-01101969610.17358/ijbe.10.1.9647584The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim ConsumersAbdul Azis0Lukman M. Baga1Yudha Heryawan Asnawi2School of Business, IPB UniversityDepartement of Agribusiness, Faculty of Economics and Management, IPB UniversitySchool of Business, IPB UniversityStarting in 2019 and 2020, the government began to make it mandatory to implement halal and NKV certification. The guarantee of food safety for beef products is not only halal certificates but also a Veterinary Control Number (NKV). Responds from non-Muslim consumers on the purchase intention of meat products with halal and NKV certificates are supporting factors in convincing sellers or producers to carry out the certification process. Therefore, this study aims to identify and analyze the influence of several factors, such as awareness, the role of certification, health reasons, and the parts of the halal marketing mix (product, price, promotion, and place). This research was conducted on 124 non-Muslim respondents selected by purposive sampling. Data were collected online and analyzed using PLS (Partial Least Square). The results show that awareness, the role of certification, health reasons, and the halal marketing mix (product, price, promotion, and place) affect the purchase intention of non-Muslims towards beef. There needs to be a role from various parties regarding information about halal and hygienic products. For example, sellers can inform consumers that the products they sell have been confirmed halal and the cleanliness of their products if an outbreak infects livestock at a certain time. Each group of respondents has differences in terms of factors influencing purchasing interest due to beliefs and habits. Keywords: beef, halal certification, food safety, purchase intentionhttps://journal.ipb.ac.id/index.php/ijbe/article/view/47584 |
| spellingShingle | Abdul Azis Lukman M. Baga Yudha Heryawan Asnawi The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers Indonesian Journal of Business and Entrepreneurship |
| title | The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers |
| title_full | The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers |
| title_fullStr | The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers |
| title_full_unstemmed | The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers |
| title_short | The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers |
| title_sort | effect of halal certification and veterinary control number nkv on the purchase intention of beef products in depok city for non muslim consumers |
| url | https://journal.ipb.ac.id/index.php/ijbe/article/view/47584 |
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