The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers

The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers

Starting in 2019 and 2020, the government began to make it mandatory to implement halal and NKV certification. The guarantee of food safety for beef products is not only halal certificates but also a Veterinary Control Number (NKV). Responds from non-Muslim consumers on the purchase intention of mea...

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Bibliographic Details
Main Authors: Abdul Azis, Lukman M. Baga, Yudha Heryawan Asnawi
Format: Article
Language:English
Published: Bogor Agricultural University 2024-01-01
Series:Indonesian Journal of Business and Entrepreneurship
Online Access:https://journal.ipb.ac.id/index.php/ijbe/article/view/47584

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