The Impact of Social Media on Non-Monosexuals’ Responses to Discrimination: A Co-Cultural Approach

This article examines how social media consumption habits predict non-monosexuals’ (people who are neither gay nor straight) communication with dominant groups. Using a survey ( N  = 716), the study applies co-cultural theory to evaluate how they respond to discrimination. The findings of this study...

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Bibliographic Details
Main Author: Michele Meyer
Format: Article
Language:English
Published: SAGE Publishing 2019-02-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305119826120
Description
Summary:This article examines how social media consumption habits predict non-monosexuals’ (people who are neither gay nor straight) communication with dominant groups. Using a survey ( N  = 716), the study applies co-cultural theory to evaluate how they respond to discrimination. The findings of this study indicate that non-monosexuals are heavy users of social media and that it plays a significant role in their perceptions of their environment. Several lifestyle variables, including their field of experience, ability, and perceptions of costs and rewards, can predict the outcomes that non-monosexuals seek when responding to discrimination. Furthermore, social media moderate those relationships. Overall, the sample preferred an outcome of accommodation, indicating that they hope for equality and acceptance.
ISSN:2056-3051