The Impact of Social Media on Non-Monosexuals’ Responses to Discrimination: A Co-Cultural Approach
This article examines how social media consumption habits predict non-monosexuals’ (people who are neither gay nor straight) communication with dominant groups. Using a survey ( N = 716), the study applies co-cultural theory to evaluate how they respond to discrimination. The findings of this study...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2019-02-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305119826120 |
| _version_ | 1819113055402852352 |
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| author | Michele Meyer |
| author_facet | Michele Meyer |
| author_sort | Michele Meyer |
| collection | DOAJ |
| description | This article examines how social media consumption habits predict non-monosexuals’ (people who are neither gay nor straight) communication with dominant groups. Using a survey ( N = 716), the study applies co-cultural theory to evaluate how they respond to discrimination. The findings of this study indicate that non-monosexuals are heavy users of social media and that it plays a significant role in their perceptions of their environment. Several lifestyle variables, including their field of experience, ability, and perceptions of costs and rewards, can predict the outcomes that non-monosexuals seek when responding to discrimination. Furthermore, social media moderate those relationships. Overall, the sample preferred an outcome of accommodation, indicating that they hope for equality and acceptance. |
| first_indexed | 2024-12-22T04:23:19Z |
| format | Article |
| id | doaj.art-20d6c3cd086748b3a3e1e8e6c62fdc0f |
| institution | Directory Open Access Journal |
| issn | 2056-3051 |
| language | English |
| last_indexed | 2024-12-22T04:23:19Z |
| publishDate | 2019-02-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Social Media + Society |
| spelling | doaj.art-20d6c3cd086748b3a3e1e8e6c62fdc0f2022-12-21T18:39:12ZengSAGE PublishingSocial Media + Society2056-30512019-02-01510.1177/2056305119826120The Impact of Social Media on Non-Monosexuals’ Responses to Discrimination: A Co-Cultural ApproachMichele MeyerThis article examines how social media consumption habits predict non-monosexuals’ (people who are neither gay nor straight) communication with dominant groups. Using a survey ( N = 716), the study applies co-cultural theory to evaluate how they respond to discrimination. The findings of this study indicate that non-monosexuals are heavy users of social media and that it plays a significant role in their perceptions of their environment. Several lifestyle variables, including their field of experience, ability, and perceptions of costs and rewards, can predict the outcomes that non-monosexuals seek when responding to discrimination. Furthermore, social media moderate those relationships. Overall, the sample preferred an outcome of accommodation, indicating that they hope for equality and acceptance.https://doi.org/10.1177/2056305119826120 |
| spellingShingle | Michele Meyer The Impact of Social Media on Non-Monosexuals’ Responses to Discrimination: A Co-Cultural Approach Social Media + Society |
| title | The Impact of Social Media on Non-Monosexuals’ Responses to Discrimination: A Co-Cultural Approach |
| title_full | The Impact of Social Media on Non-Monosexuals’ Responses to Discrimination: A Co-Cultural Approach |
| title_fullStr | The Impact of Social Media on Non-Monosexuals’ Responses to Discrimination: A Co-Cultural Approach |
| title_full_unstemmed | The Impact of Social Media on Non-Monosexuals’ Responses to Discrimination: A Co-Cultural Approach |
| title_short | The Impact of Social Media on Non-Monosexuals’ Responses to Discrimination: A Co-Cultural Approach |
| title_sort | impact of social media on non monosexuals responses to discrimination a co cultural approach |
| url | https://doi.org/10.1177/2056305119826120 |
| work_keys_str_mv | AT michelemeyer theimpactofsocialmediaonnonmonosexualsresponsestodiscriminationacoculturalapproach AT michelemeyer impactofsocialmediaonnonmonosexualsresponsestodiscriminationacoculturalapproach |