The word ‘cancer’: reframing the context to reduce anxiety arousal

Abstract This study investigated reaction to the word ‘cancer’ versus the phrase ‘a cancer’ in two ways: (1) assessing associations to the spoken words ‘cancer’ or ‘a cancer’ and (2) presenting participants with a situation where one person says to another in print: ‘I have cancer’ or ‘I have a canc...

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Main Authors: Robert J. Donovan, Geoffrey Jalleh, Sandra C. Jones
Format: Article
Language:English
Published: Elsevier 2003-06-01
Series:Australian and New Zealand Journal of Public Health
Online Access:https://doi.org/10.1111/j.1467-842X.2003.tb00397.x
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author Robert J. Donovan
Geoffrey Jalleh
Sandra C. Jones
author_facet Robert J. Donovan
Geoffrey Jalleh
Sandra C. Jones
author_sort Robert J. Donovan
collection DOAJ
description Abstract This study investigated reaction to the word ‘cancer’ versus the phrase ‘a cancer’ in two ways: (1) assessing associations to the spoken words ‘cancer’ or ‘a cancer’ and (2) presenting participants with a situation where one person says to another in print: ‘I have cancer’ or ‘I have a cancer’. The participants were a convenience sample of 112 adults (i.e. aged 18 years or over), 55 males and 57 females, recruited via a mall intercept survey in the Perth (Western Australia) central business district. Participants were randomly assigned to either the ‘cancer’ condition or the ‘a cancer’ condition. Both methods confirmed that cancer arouses primarily negative affective responses in the vast majority of people. It was hypothesised that using ‘a cancer’ might lead to less negative affect associations than just the word ‘cancer’. This was found to be the case for the spoken word association technique, but not for the printed cartoon technique.
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spelling doaj.art-20e3d827013447daa5f924a157f62e742023-08-02T05:26:02ZengElsevierAustralian and New Zealand Journal of Public Health1326-02001753-64052003-06-0127329129310.1111/j.1467-842X.2003.tb00397.xThe word ‘cancer’: reframing the context to reduce anxiety arousalRobert J. Donovan0Geoffrey Jalleh1Sandra C. Jones2Centre for Behavioural Research in Cancer Control, Cur tin University, Western AustraliaCentre for Behavioural Research in Cancer Control, Cur tin University, Western AustraliaCentre for Behavioural Research in Cancer Control, Cur tin University, Western AustraliaAbstract This study investigated reaction to the word ‘cancer’ versus the phrase ‘a cancer’ in two ways: (1) assessing associations to the spoken words ‘cancer’ or ‘a cancer’ and (2) presenting participants with a situation where one person says to another in print: ‘I have cancer’ or ‘I have a cancer’. The participants were a convenience sample of 112 adults (i.e. aged 18 years or over), 55 males and 57 females, recruited via a mall intercept survey in the Perth (Western Australia) central business district. Participants were randomly assigned to either the ‘cancer’ condition or the ‘a cancer’ condition. Both methods confirmed that cancer arouses primarily negative affective responses in the vast majority of people. It was hypothesised that using ‘a cancer’ might lead to less negative affect associations than just the word ‘cancer’. This was found to be the case for the spoken word association technique, but not for the printed cartoon technique.https://doi.org/10.1111/j.1467-842X.2003.tb00397.x
spellingShingle Robert J. Donovan
Geoffrey Jalleh
Sandra C. Jones
The word ‘cancer’: reframing the context to reduce anxiety arousal
Australian and New Zealand Journal of Public Health
title The word ‘cancer’: reframing the context to reduce anxiety arousal
title_full The word ‘cancer’: reframing the context to reduce anxiety arousal
title_fullStr The word ‘cancer’: reframing the context to reduce anxiety arousal
title_full_unstemmed The word ‘cancer’: reframing the context to reduce anxiety arousal
title_short The word ‘cancer’: reframing the context to reduce anxiety arousal
title_sort word cancer reframing the context to reduce anxiety arousal
url https://doi.org/10.1111/j.1467-842X.2003.tb00397.x
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