Utilitarian and Hedonic Values of eWOM Media and Online Booking Decisions for Tourist Destinations in India

Utilitarian and Hedonic Values of eWOM Media and Online Booking Decisions for Tourist Destinations in India

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In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The utilitarian...

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Bibliographic Details
Main Authors:	Amit Tariyal, Swati Bisht, Vinay Rana, Santanu Roy, Sumit Pratap
Format:	Article
Language:	English
Published:	Elsevier 2022-08-01
Series:	Journal of Open Innovation: Technology, Market and Complexity
Subjects:	perceived usefulness utilitarian value hedonic value eWOM media tourist destination online booking decision
Online Access:	https://www.mdpi.com/2199-8531/8/3/137

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