ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ
The basic tendencies of information and marketing development of the heavy engineering industry are analyzed and the peculiarities of their growth are revealed. The basic principles of the creation of a unified information management system in the field of marketing which is based on the conceptual...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/969 |
| _version_ | 1797244045235322880 |
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| author | S. Ashmarina O. Pudovkina |
| author_facet | S. Ashmarina O. Pudovkina |
| author_sort | S. Ashmarina |
| collection | DOAJ |
| description | The basic tendencies of information and marketing development of the heavy engineering industry are analyzed and the peculiarities of their growth are revealed. The basic principles of the creation of a unified information management system in the field of marketing which is based on the conceptual provisions of the strategy for the development of the heavy engineering industry have been formulated. The creation of a center for management of branch marketing information flows based on vertical and horizontal interaction between the industry levels and contributing to the increase in the effectiveness of information support for the enterprises of the machine-building complex at the industry level has been proposed. |
| first_indexed | 2024-03-08T04:23:02Z |
| format | Article |
| id | doaj.art-21339c7960ce42a5950ae2b3054f876c |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:04:46Z |
| publishDate | 2018-03-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-21339c7960ce42a5950ae2b3054f876c2024-03-26T14:22:54ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-03-0103475210.26425/1816-4277-2018-3-47-52969ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕS. Ashmarina0O. Pudovkina1Samara State Economic UniversitySamara State Economic UniversityThe basic tendencies of information and marketing development of the heavy engineering industry are analyzed and the peculiarities of their growth are revealed. The basic principles of the creation of a unified information management system in the field of marketing which is based on the conceptual provisions of the strategy for the development of the heavy engineering industry have been formulated. The creation of a center for management of branch marketing information flows based on vertical and horizontal interaction between the industry levels and contributing to the increase in the effectiveness of information support for the enterprises of the machine-building complex at the industry level has been proposed.https://vestnik.guu.ru/jour/article/view/969single industry structuremarketing information spacedevelopment strategy for the sectormarketing informationheavy engineeringcenter for managing industry marketing information flows |
| spellingShingle | S. Ashmarina O. Pudovkina ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ Вестник университета single industry structure marketing information space development strategy for the sector marketing information heavy engineering center for managing industry marketing information flows |
| title | ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ |
| title_full | ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ |
| title_fullStr | ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ |
| title_full_unstemmed | ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ |
| title_short | ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ |
| title_sort | перспективы информационного развития маркетинговой деятельности на отраслевом уровне |
| topic | single industry structure marketing information space development strategy for the sector marketing information heavy engineering center for managing industry marketing information flows |
| url | https://vestnik.guu.ru/jour/article/view/969 |
| work_keys_str_mv | AT sashmarina perspektivyinformacionnogorazvitiâmarketingovojdeâtelʹnostinaotraslevomurovne AT opudovkina perspektivyinformacionnogorazvitiâmarketingovojdeâtelʹnostinaotraslevomurovne |