Marketing tools for managing consumer behaviour in the market of innovative products
The article analyzes the existing approaches to managing consumer behavior. As a result, of the study, the need to manage consumer behavior in the field of innovative goods and services was identified. An analysis of existing methods and approaches to managing consumer behavior was carried out. A me...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/60/e3sconf_tpacee2021_07009.pdf |