Metaphorical Thinking & Key-visual creativity in Pandemic Advertising
A picture is worth a thousand words, but the right metaphor is worthy of a thousand pictures. As pictures are the main design element in the advertising message, Whenever it comes to Advertising, “Creativity” is the most important aspect to be looked upon. That magical force is the foundation upon w...
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| Format: | Article |
| Language: | Arabic |
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Arab Association for Islamic Civilization and Art
2023-09-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
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| Online Access: | https://mjaf.journals.ekb.eg/article_202896_453c09b222dcb8089a4062bf328efd74.pdf |