The Influence Of Strategic Orientation Dimensions On Market Performance During Covid-19 Pandemic: A Study Of Culinary Business In Kendari City, Indonesia
This study aimed to analyze the effect of the strategic orientation dimension on the culinary business market performance in Kendari City during the Corona Virus Disease Pandemic. The method used was descriptive quantitative with a non-probability sampling approach with purposive sampling techniq...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik APP
2023-05-01
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| Series: | Jurnal Manajemen Industri dan Logistik |
| Subjects: | |
| Online Access: | https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/1043 |
| _version_ | 1797305412179984384 |
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| author | Indri Hapsari Yunitawati Lampasa Marjani Marjani Juwita Juwita Hairudin Bugis |
| author_facet | Indri Hapsari Yunitawati Lampasa Marjani Marjani Juwita Juwita Hairudin Bugis |
| author_sort | Indri Hapsari |
| collection | DOAJ |
| description | This study aimed to analyze the effect of the strategic orientation dimension on the culinary business market performance in Kendari City during the Corona Virus Disease Pandemic. The method used was descriptive quantitative with a non-probability sampling approach with purposive sampling technique. The population was culinary business actors who still survive and have been running for the business more than 2 years during the COVID-19 pandemic. The sample in this study only obtained 38 respondents. The data analysis technique in this research was path analysis using SmartPLS VS 3.0. The results showed an analysis of the strategic dimensions that have an aggressive attitude and had significant effect on market performance so that culinary business actors can improve their market performance during the COVID-19 pandemic. |
| first_indexed | 2024-03-08T00:25:31Z |
| format | Article |
| id | doaj.art-214d98d1a3514163b94f843ace75f5fd |
| institution | Directory Open Access Journal |
| issn | 2622-528X 2598-5795 |
| language | English |
| last_indexed | 2024-03-08T00:25:31Z |
| publishDate | 2023-05-01 |
| publisher | Politeknik APP |
| record_format | Article |
| series | Jurnal Manajemen Industri dan Logistik |
| spelling | doaj.art-214d98d1a3514163b94f843ace75f5fd2024-02-15T17:06:35ZengPoliteknik APPJurnal Manajemen Industri dan Logistik2622-528X2598-57952023-05-016218920210.30988/jmil.v6i2.1043162The Influence Of Strategic Orientation Dimensions On Market Performance During Covid-19 Pandemic: A Study Of Culinary Business In Kendari City, IndonesiaIndri Hapsari0Yunitawati Lampasa1Marjani Marjani2Juwita Juwita3Hairudin Bugis4Universitas Muhammadiyah KendariUniversitas Muhammadiyah KendariUniversitas Muhammadiyah KendariUniversitas Muhammadiyah KendariUniversitas Muhammadiyah KendariThis study aimed to analyze the effect of the strategic orientation dimension on the culinary business market performance in Kendari City during the Corona Virus Disease Pandemic. The method used was descriptive quantitative with a non-probability sampling approach with purposive sampling technique. The population was culinary business actors who still survive and have been running for the business more than 2 years during the COVID-19 pandemic. The sample in this study only obtained 38 respondents. The data analysis technique in this research was path analysis using SmartPLS VS 3.0. The results showed an analysis of the strategic dimensions that have an aggressive attitude and had significant effect on market performance so that culinary business actors can improve their market performance during the COVID-19 pandemic.https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/1043dimension, strategy orientation, market performance, covid-19 |
| spellingShingle | Indri Hapsari Yunitawati Lampasa Marjani Marjani Juwita Juwita Hairudin Bugis The Influence Of Strategic Orientation Dimensions On Market Performance During Covid-19 Pandemic: A Study Of Culinary Business In Kendari City, Indonesia Jurnal Manajemen Industri dan Logistik dimension, strategy orientation, market performance, covid-19 |
| title | The Influence Of Strategic Orientation Dimensions On Market Performance During Covid-19 Pandemic: A Study Of Culinary Business In Kendari City, Indonesia |
| title_full | The Influence Of Strategic Orientation Dimensions On Market Performance During Covid-19 Pandemic: A Study Of Culinary Business In Kendari City, Indonesia |
| title_fullStr | The Influence Of Strategic Orientation Dimensions On Market Performance During Covid-19 Pandemic: A Study Of Culinary Business In Kendari City, Indonesia |
| title_full_unstemmed | The Influence Of Strategic Orientation Dimensions On Market Performance During Covid-19 Pandemic: A Study Of Culinary Business In Kendari City, Indonesia |
| title_short | The Influence Of Strategic Orientation Dimensions On Market Performance During Covid-19 Pandemic: A Study Of Culinary Business In Kendari City, Indonesia |
| title_sort | influence of strategic orientation dimensions on market performance during covid 19 pandemic a study of culinary business in kendari city indonesia |
| topic | dimension, strategy orientation, market performance, covid-19 |
| url | https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/1043 |
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