The Dilemma of Empty Halls
Today, live classical concert attendance is low, a fact which threatens the careers of professional musicians. This paper examines recent statistics of classical concert attendance, theories as to why attendance rates are low, marketing methods for target audiences, and finally, recommendations to s...
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| Format: | Article |
| Language: | English |
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Department of Music and Worship
2023-01-01
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| Series: | Musical Offerings |
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| Online Access: | https://digitalcommons.cedarville.edu/musicalofferings/vol14/iss2/1/ |
| _version_ | 1797348202835345408 |
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| author | Joanna Lauer |
| author_facet | Joanna Lauer |
| author_sort | Joanna Lauer |
| collection | DOAJ |
| description | Today, live classical concert attendance is low, a fact which threatens the careers of professional musicians. This paper examines recent statistics of classical concert attendance, theories as to why attendance rates are low, marketing methods for target audiences, and finally, recommendations to solve the dilemma of empty concert halls. To encourage concert attendance, classical music must be tastefully marketed to present-day audiences through the experience of technically excellent, musical, and interesting live performances. Ultimately, the relationship between art and its audience (the consumer) reveals that the key to the dilemma is the audience. |
| first_indexed | 2024-03-08T12:02:21Z |
| format | Article |
| id | doaj.art-21541da0df7f466b9eedc021ccd45d6b |
| institution | Directory Open Access Journal |
| issn | 2330-8206 2167-3799 |
| language | English |
| last_indexed | 2024-03-08T12:02:21Z |
| publishDate | 2023-01-01 |
| publisher | Department of Music and Worship |
| record_format | Article |
| series | Musical Offerings |
| spelling | doaj.art-21541da0df7f466b9eedc021ccd45d6b2024-01-23T15:56:24ZengDepartment of Music and WorshipMusical Offerings2330-82062167-37992023-01-01142536610.15385/jmo.2023.14.2.1The Dilemma of Empty HallsJoanna Lauer0Cedarville UniversityToday, live classical concert attendance is low, a fact which threatens the careers of professional musicians. This paper examines recent statistics of classical concert attendance, theories as to why attendance rates are low, marketing methods for target audiences, and finally, recommendations to solve the dilemma of empty concert halls. To encourage concert attendance, classical music must be tastefully marketed to present-day audiences through the experience of technically excellent, musical, and interesting live performances. Ultimately, the relationship between art and its audience (the consumer) reveals that the key to the dilemma is the audience.https://digitalcommons.cedarville.edu/musicalofferings/vol14/iss2/1/musicfutureattendancemoderngeneration zprogram notesrelationshiplive performanceartmarketingaudienceconcertclassicaleducationmusicalitytechnicality |
| spellingShingle | Joanna Lauer The Dilemma of Empty Halls Musical Offerings music future attendance modern generation z program notes relationship live performance art marketing audience concert classical education musicality technicality |
| title | The Dilemma of Empty Halls |
| title_full | The Dilemma of Empty Halls |
| title_fullStr | The Dilemma of Empty Halls |
| title_full_unstemmed | The Dilemma of Empty Halls |
| title_short | The Dilemma of Empty Halls |
| title_sort | dilemma of empty halls |
| topic | music future attendance modern generation z program notes relationship live performance art marketing audience concert classical education musicality technicality |
| url | https://digitalcommons.cedarville.edu/musicalofferings/vol14/iss2/1/ |
| work_keys_str_mv | AT joannalauer thedilemmaofemptyhalls AT joannalauer dilemmaofemptyhalls |