Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia

AbstractThis study aims to examine the success factors and build the framework of rural tourism entrepreneurship for a sustainable tourism village. This is an important research topic, as 44.28% population in the world live in rural areas; specifically 44.02% population in Indonesia resides in a rur...

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Main Authors: Dwiesty Dyah Utami, Wawan Dhewanto, Yuliani Dwi Lestari
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2180845
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author Dwiesty Dyah Utami
Wawan Dhewanto
Yuliani Dwi Lestari
author_facet Dwiesty Dyah Utami
Wawan Dhewanto
Yuliani Dwi Lestari
author_sort Dwiesty Dyah Utami
collection DOAJ
description AbstractThis study aims to examine the success factors and build the framework of rural tourism entrepreneurship for a sustainable tourism village. This is an important research topic, as 44.28% population in the world live in rural areas; specifically 44.02% population in Indonesia resides in a rural area which indicates how important rural areas are for future development. This study used a purposive sampling technique to determine the priority issues of the sustainability of the tourism village. The data was gathered from semi-structured interviews with actors’ influential in the success of tourism villages. This study was conducted with a qualitative approach and a case study design. This study uses content analysis in describing the findings from the collected data to better understand the case study. It focuses on a case of six tourism villages in Indonesia that have received awards as sustainable tourism villages, as it might be adopted by the other tourism villages. The results revealed ten factors for creating successful sustainable tourism village through rural tourism entrepreneurship. Those factors are income management, business unit development, economic growth, mutual cooperation, collaboration, innovation, creativity, environmental awareness, resource management, and visitor management. These 10 factors are further grouped into three dimensions (economic, social, and environmental sustainability). The study makes new framework of rural tourism entrepreneurship and useful for the strategy and decision-making process.
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spelling doaj.art-2158c27d2ede423eb27dbf80b828e3be2023-07-28T20:55:16ZengTaylor & Francis GroupCogent Business & Management2331-19752023-12-0110110.1080/23311975.2023.2180845Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from IndonesiaDwiesty Dyah Utami0Wawan Dhewanto1Yuliani Dwi Lestari2School of Business and Management, Institut Teknologi Bandung, Bandung, IndonesiaSchool of Business and Management, Institut Teknologi Bandung, Bandung, IndonesiaSchool of Business and Management, Institut Teknologi Bandung, Bandung, IndonesiaAbstractThis study aims to examine the success factors and build the framework of rural tourism entrepreneurship for a sustainable tourism village. This is an important research topic, as 44.28% population in the world live in rural areas; specifically 44.02% population in Indonesia resides in a rural area which indicates how important rural areas are for future development. This study used a purposive sampling technique to determine the priority issues of the sustainability of the tourism village. The data was gathered from semi-structured interviews with actors’ influential in the success of tourism villages. This study was conducted with a qualitative approach and a case study design. This study uses content analysis in describing the findings from the collected data to better understand the case study. It focuses on a case of six tourism villages in Indonesia that have received awards as sustainable tourism villages, as it might be adopted by the other tourism villages. The results revealed ten factors for creating successful sustainable tourism village through rural tourism entrepreneurship. Those factors are income management, business unit development, economic growth, mutual cooperation, collaboration, innovation, creativity, environmental awareness, resource management, and visitor management. These 10 factors are further grouped into three dimensions (economic, social, and environmental sustainability). The study makes new framework of rural tourism entrepreneurship and useful for the strategy and decision-making process.https://www.tandfonline.com/doi/10.1080/23311975.2023.2180845sustainable tourismtourism resourcesrural tourism managementtourism entrepreneurshiptourism managementsuccess factor
spellingShingle Dwiesty Dyah Utami
Wawan Dhewanto
Yuliani Dwi Lestari
Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia
Cogent Business & Management
sustainable tourism
tourism resources
rural tourism management
tourism entrepreneurship
tourism management
success factor
title Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia
title_full Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia
title_fullStr Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia
title_full_unstemmed Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia
title_short Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia
title_sort rural tourism entrepreneurship success factors for sustainable tourism village evidence from indonesia
topic sustainable tourism
tourism resources
rural tourism management
tourism entrepreneurship
tourism management
success factor
url https://www.tandfonline.com/doi/10.1080/23311975.2023.2180845
work_keys_str_mv AT dwiestydyahutami ruraltourismentrepreneurshipsuccessfactorsforsustainabletourismvillageevidencefromindonesia
AT wawandhewanto ruraltourismentrepreneurshipsuccessfactorsforsustainabletourismvillageevidencefromindonesia
AT yulianidwilestari ruraltourismentrepreneurshipsuccessfactorsforsustainabletourismvillageevidencefromindonesia