Market Choices Driven by Reference Groups: A Comparison of Analytical and Simulation Results on Random Networks
The present paper reports simulation results for a simple model of reference group influence on market choices, e.g., brand selection. The model was simulated on three types of random graphs, Erdos–Renyi, Barabasi–Albert, and Watts–Strogatz. The estimates of equilibria based on the simulation result...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-08-01
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| Series: | Entropy |
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| Online Access: | https://www.mdpi.com/1099-4300/23/8/1007 |