PLANO DE MARKETING: UM OLHAR MAIS ACURADO SOBRE A ADOÇÃO EM INSTITUIÇÕES DE ENSINO SUPERIOR BRASILEIRAS

PLANO DE MARKETING: UM OLHAR MAIS ACURADO SOBRE A ADOÇÃO EM INSTITUIÇÕES DE ENSINO SUPERIOR BRASILEIRAS

The aim of this study is to analyze the adoption of a marketing plan in universities of southern Brazil, held an exploratory-descriptive research, using qualitative and quantitative approaches and statistical procedures, applying multivariate analysis, factor analysis and multiple correspondence. Th...

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Bibliographic Details
Main Authors: Giancarlo Gomes, Amelia Silveira, Maria José Barbosa de Souza
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2013-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
educational marketing
marketing plan
higher education institutions
Online Access:http://www.redalyc.org/articulo.oa?id=319327519011

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