Civic Engagement Intention and the Data-Driven Fan Community: Investigating the Motivation Behind Chinese Fans’ Online Data-Making Behavior From a Collective Action Perspective
Enabled by social media, the data frenzy in the data-driven fandom culture in China has attracted widespread attention. Unlike most forms of data labor and fan activities, Chinese fans’ online data-making behavior ( zuoshuju ) appears tedious, time- and money-consuming, and overwhelmingly irrational...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-01-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051221150409 |