FAKTOR-FAKTOR SEBAGAI PERTIMBANGAN KONSUMEN DALAM MELAKUKAN PEMBELIAN DI SUPERMARKET
The impact of supermarkets (including hypermarkets) on the existence of traditional markets has recently become a topic of heated public debate. According to a number of circles, the traditional markets are the most affected by the impact of competition from the supermarkets. Many people believe th...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2009-06-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1275 |
| _version_ | 1818954496076677120 |
|---|---|
| author | Yuli Tri Cahyono |
| author_facet | Yuli Tri Cahyono |
| author_sort | Yuli Tri Cahyono |
| collection | DOAJ |
| description | The impact of supermarkets (including hypermarkets)
on the existence of traditional markets has recently become a topic of heated public debate. According to a
number of circles, the traditional markets are the most affected by the impact of competition from the supermarkets. Many people believe that the presence of modern markets, especially supermarkets and hypermarkets, is pushing urban traditional
markets into a corner. The superiority of modern over traditional markets lies in the fact that the former can sell the same products at lower prices, in addition to the comfort and different payment options they offer shoppers. Furthermore, the supermarkets and hypermarkets establish business links with large suppliers, usually for an extended period of time. This enables them to operate efficiently, benefitting from
the economies of scale. Supermarkets adopt a number of pricing and non-pricing strategies to attract customers such as price limits, predatory pricing, and intertemporal price discrimination, for example, discounts at the end of the week and at certain other times. Their non-pricing strategies include advertising, longer opening hours (especially on weekends), bundling or tying (combined purchases), and free parking. |
| first_indexed | 2024-12-20T10:23:05Z |
| format | Article |
| id | doaj.art-2179f0bd12cf46ed92ed285cbb880af9 |
| institution | Directory Open Access Journal |
| issn | 1410-4571 2541-2604 |
| language | English |
| last_indexed | 2024-12-20T10:23:05Z |
| publishDate | 2009-06-01 |
| publisher | Muhammadiyah University Press |
| record_format | Article |
| series | Benefit Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-2179f0bd12cf46ed92ed285cbb880af92022-12-21T19:43:53ZengMuhammadiyah University PressBenefit Jurnal Manajemen dan Bisnis1410-45712541-26042009-06-011211111311036FAKTOR-FAKTOR SEBAGAI PERTIMBANGAN KONSUMEN DALAM MELAKUKAN PEMBELIAN DI SUPERMARKETYuli Tri Cahyono0Fakultas Ekonomi Universitas Muhammadiyah SurakartaThe impact of supermarkets (including hypermarkets) on the existence of traditional markets has recently become a topic of heated public debate. According to a number of circles, the traditional markets are the most affected by the impact of competition from the supermarkets. Many people believe that the presence of modern markets, especially supermarkets and hypermarkets, is pushing urban traditional markets into a corner. The superiority of modern over traditional markets lies in the fact that the former can sell the same products at lower prices, in addition to the comfort and different payment options they offer shoppers. Furthermore, the supermarkets and hypermarkets establish business links with large suppliers, usually for an extended period of time. This enables them to operate efficiently, benefitting from the economies of scale. Supermarkets adopt a number of pricing and non-pricing strategies to attract customers such as price limits, predatory pricing, and intertemporal price discrimination, for example, discounts at the end of the week and at certain other times. Their non-pricing strategies include advertising, longer opening hours (especially on weekends), bundling or tying (combined purchases), and free parking.http://journals.ums.ac.id/index.php/benefit/article/view/1275impuls buying, supermarkets, economies of scale |
| spellingShingle | Yuli Tri Cahyono FAKTOR-FAKTOR SEBAGAI PERTIMBANGAN KONSUMEN DALAM MELAKUKAN PEMBELIAN DI SUPERMARKET Benefit Jurnal Manajemen dan Bisnis impuls buying, supermarkets, economies of scale |
| title | FAKTOR-FAKTOR SEBAGAI PERTIMBANGAN KONSUMEN DALAM MELAKUKAN PEMBELIAN DI SUPERMARKET |
| title_full | FAKTOR-FAKTOR SEBAGAI PERTIMBANGAN KONSUMEN DALAM MELAKUKAN PEMBELIAN DI SUPERMARKET |
| title_fullStr | FAKTOR-FAKTOR SEBAGAI PERTIMBANGAN KONSUMEN DALAM MELAKUKAN PEMBELIAN DI SUPERMARKET |
| title_full_unstemmed | FAKTOR-FAKTOR SEBAGAI PERTIMBANGAN KONSUMEN DALAM MELAKUKAN PEMBELIAN DI SUPERMARKET |
| title_short | FAKTOR-FAKTOR SEBAGAI PERTIMBANGAN KONSUMEN DALAM MELAKUKAN PEMBELIAN DI SUPERMARKET |
| title_sort | faktor faktor sebagai pertimbangan konsumen dalam melakukan pembelian di supermarket |
| topic | impuls buying, supermarkets, economies of scale |
| url | http://journals.ums.ac.id/index.php/benefit/article/view/1275 |
| work_keys_str_mv | AT yulitricahyono faktorfaktorsebagaipertimbangankonsumendalammelakukanpembeliandisupermarket |