Czy prosumpcja w dobie kryzysu to zjawisko jednowymiarowe? Eksploracja wśród użytkowników portali społecznościowych
The main research problem of this paper takes form of the question: Should we treat prosumption as one-dimensional or multi-dimensional phenomenon in the time of crisis? Existing literature defines presumption mainly from perspective of individualistic benefits for customer connected with personal...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2013-03-01
|
| Series: | Problemy Zarządzania |
| Subjects: | |
| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=166656 |
| Summary: | The main research problem of this paper takes form of the question: Should we treat prosumption as
one-dimensional or multi-dimensional phenomenon in the time of crisis? Existing literature defines presumption
mainly from perspective of individualistic benefits for customer connected with personalization,
but costs associated with buying and using products are largely neglected. Such understanding of
prosumption is not justified in the time of crisis that puts households under budgetary pressure on the
global scale. The empirical study presented in this paper suggests that prosumption is a two-dimensional
phenomenon, where one can distinguish Rationalistic Prosumption and Exhibitionistic Prosumption.
Two-dimensional measurement model is supported by the sample of users of community portals in
terms of its reliability and validity. The paper indicates its theoretical contribution, managerial meaning
and limitations. At the end of the paper further research directions are discussed. |
|---|---|
| ISSN: | 1644-9584 2300-8792 |