Design of Digital Squeeze Frame Console for Public Service Advertisement

Digital advertisement is one of the promotional media used by producers to embed brands in the memory of their consumers. However, in the current era, digital advertising is not only used to promote a brand but in delivering public service advertisements, digital advertising is often used. This is b...

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Main Authors: Novita Astin, Nandhita Ayundra Wulintang Ceraka
Format: Article
Language:English
Published: Universitas Negeri Padang 2022-04-01
Series:Jurnal Teknologi Informasi dan Pendidikan
Subjects:
Online Access:http://tip.ppj.unp.ac.id/index.php/tip/article/view/489
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author Novita Astin
Nandhita Ayundra Wulintang Ceraka
author_facet Novita Astin
Nandhita Ayundra Wulintang Ceraka
author_sort Novita Astin
collection DOAJ
description Digital advertisement is one of the promotional media used by producers to embed brands in the memory of their consumers. However, in the current era, digital advertising is not only used to promote a brand but in delivering public service advertisements, digital advertising is often used. This is because, with the development of the digital era, digital advertising is accepted by the public more quickly. There are various types of digital advertising, including Squeeze Frame. The process of running Squeeze Frame using the Vmix software. Vmix software is a virtual mixer that runs using a keyboard and mouse. In a broadcasting process, especially in outdoor areas, long distances in the process of controlling audio-video broadcasting become one of the obstacles. So there are limitations in running the Vmix software which can only be run using the keyboard and mouse. In this research, an alternative tool is created that can be used when running Vmix software in console form. The form of console hardware is easy to carry so that the broadcasting process using Vmix software can be carried out more easily. By using Arduino Uno CH340 as a microcontroller, the console not only adjusts the audio-video input but also adjusts the squeeze frame display. The result of this research is that the hardware console runs well, for the squeeze frame merging button for public service advertisements. Respondents are interested in this console with a percentage of 95.8%
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spelling doaj.art-21c6e97ff6bc4039ac0e21401cbf8dd72022-12-22T03:22:53ZengUniversitas Negeri PadangJurnal Teknologi Informasi dan Pendidikan2086-49812620-63902022-04-01151112010.24036/jtip.v15i1.489489Design of Digital Squeeze Frame Console for Public Service AdvertisementNovita Astin0Nandhita Ayundra Wulintang Ceraka1PENSPoliteknik Elektronika Negeri Surabaya, IndonesiaDigital advertisement is one of the promotional media used by producers to embed brands in the memory of their consumers. However, in the current era, digital advertising is not only used to promote a brand but in delivering public service advertisements, digital advertising is often used. This is because, with the development of the digital era, digital advertising is accepted by the public more quickly. There are various types of digital advertising, including Squeeze Frame. The process of running Squeeze Frame using the Vmix software. Vmix software is a virtual mixer that runs using a keyboard and mouse. In a broadcasting process, especially in outdoor areas, long distances in the process of controlling audio-video broadcasting become one of the obstacles. So there are limitations in running the Vmix software which can only be run using the keyboard and mouse. In this research, an alternative tool is created that can be used when running Vmix software in console form. The form of console hardware is easy to carry so that the broadcasting process using Vmix software can be carried out more easily. By using Arduino Uno CH340 as a microcontroller, the console not only adjusts the audio-video input but also adjusts the squeeze frame display. The result of this research is that the hardware console runs well, for the squeeze frame merging button for public service advertisements. Respondents are interested in this console with a percentage of 95.8%http://tip.ppj.unp.ac.id/index.php/tip/article/view/489squeeze frame, digital advertisement, vmix console
spellingShingle Novita Astin
Nandhita Ayundra Wulintang Ceraka
Design of Digital Squeeze Frame Console for Public Service Advertisement
Jurnal Teknologi Informasi dan Pendidikan
squeeze frame, digital advertisement, vmix console
title Design of Digital Squeeze Frame Console for Public Service Advertisement
title_full Design of Digital Squeeze Frame Console for Public Service Advertisement
title_fullStr Design of Digital Squeeze Frame Console for Public Service Advertisement
title_full_unstemmed Design of Digital Squeeze Frame Console for Public Service Advertisement
title_short Design of Digital Squeeze Frame Console for Public Service Advertisement
title_sort design of digital squeeze frame console for public service advertisement
topic squeeze frame, digital advertisement, vmix console
url http://tip.ppj.unp.ac.id/index.php/tip/article/view/489
work_keys_str_mv AT novitaastin designofdigitalsqueezeframeconsoleforpublicserviceadvertisement
AT nandhitaayundrawulintangceraka designofdigitalsqueezeframeconsoleforpublicserviceadvertisement