#Blesser: A critical evaluation of conceptual antecedents and the allure of a transactional relationship
Blessed relationships (BRs) bring together technology, sexuality, and economics within a consumerist environment. Academic literature has used ‘blesser’ and ‘sugar daddy’ interchangeably, and online reports have explained how BRs, as a new South African cultural option of structuring relationships,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of the Free State
2019-12-01
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| Series: | Acta Academica |
| Subjects: | |
| Online Access: | http://196.255.246.28/index.php/aa/article/view/4059 |
| _version_ | 1827315267851517952 |
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| author | Prevan Moodley Sumayya Ebrahim |
| author_facet | Prevan Moodley Sumayya Ebrahim |
| author_sort | Prevan Moodley |
| collection | DOAJ |
| description |
Blessed relationships (BRs) bring together technology, sexuality, and economics within a consumerist environment. Academic literature has used ‘blesser’ and ‘sugar daddy’ interchangeably, and online reports have explained how BRs, as a new South African cultural option of structuring relationships, differ from sugar relationships because they represent a new product on offer in relationship shopping. This essay critically evaluates academic and selected online sources to understand the allure and controversy of BRs. Research focuses predominantly on ‘controversial’ frames of health and moral risks. However, labels, such as ‘blesser’ and ‘sugar daddy’ discursively construct different sexual domains. After reviewing literature and online information, the essay presents a nomenclature of transactional relationships that considers the agential and discursive subtleties of BRs. Implications and research recommendations for the structuring of relationships, given newer options for lifestyle, companionship, and sexuality, which BRs have made publicly visible, conclude the essay.
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| first_indexed | 2024-04-24T22:50:58Z |
| format | Article |
| id | doaj.art-21d2f82c01b4470b90f71f2659f231dc |
| institution | Directory Open Access Journal |
| issn | 0587-2405 2415-0479 |
| language | English |
| last_indexed | 2024-04-24T22:50:58Z |
| publishDate | 2019-12-01 |
| publisher | University of the Free State |
| record_format | Article |
| series | Acta Academica |
| spelling | doaj.art-21d2f82c01b4470b90f71f2659f231dc2024-03-18T11:04:27ZengUniversity of the Free StateActa Academica0587-24052415-04792019-12-0151210.18820/24150479/aa51i2.2#Blesser: A critical evaluation of conceptual antecedents and the allure of a transactional relationshipPrevan Moodley0Sumayya Ebrahim1University of Johannesburg, South AfricaUniversity of Johannesburg, South Africa Blessed relationships (BRs) bring together technology, sexuality, and economics within a consumerist environment. Academic literature has used ‘blesser’ and ‘sugar daddy’ interchangeably, and online reports have explained how BRs, as a new South African cultural option of structuring relationships, differ from sugar relationships because they represent a new product on offer in relationship shopping. This essay critically evaluates academic and selected online sources to understand the allure and controversy of BRs. Research focuses predominantly on ‘controversial’ frames of health and moral risks. However, labels, such as ‘blesser’ and ‘sugar daddy’ discursively construct different sexual domains. After reviewing literature and online information, the essay presents a nomenclature of transactional relationships that considers the agential and discursive subtleties of BRs. Implications and research recommendations for the structuring of relationships, given newer options for lifestyle, companionship, and sexuality, which BRs have made publicly visible, conclude the essay. http://196.255.246.28/index.php/aa/article/view/4059BlesseeBlesserRelationshipsSouth AfricaSugar daddyTransactional sex |
| spellingShingle | Prevan Moodley Sumayya Ebrahim #Blesser: A critical evaluation of conceptual antecedents and the allure of a transactional relationship Acta Academica Blessee Blesser Relationships South Africa Sugar daddy Transactional sex |
| title | #Blesser: A critical evaluation of conceptual antecedents and the allure of a transactional relationship |
| title_full | #Blesser: A critical evaluation of conceptual antecedents and the allure of a transactional relationship |
| title_fullStr | #Blesser: A critical evaluation of conceptual antecedents and the allure of a transactional relationship |
| title_full_unstemmed | #Blesser: A critical evaluation of conceptual antecedents and the allure of a transactional relationship |
| title_short | #Blesser: A critical evaluation of conceptual antecedents and the allure of a transactional relationship |
| title_sort | blesser a critical evaluation of conceptual antecedents and the allure of a transactional relationship |
| topic | Blessee Blesser Relationships South Africa Sugar daddy Transactional sex |
| url | http://196.255.246.28/index.php/aa/article/view/4059 |
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