Factors Contributing to Consumers' Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study
The way online consumers assess the value of advertisements on social networking sites (SNSs) is important to know, because it has been shown that value of these advertisements can influence consumers' behavior toward advertised products and brands. In that regard, this study aimed to provide...
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| Format: | Article |
| Language: | English |
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EconJournals
2019-01-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/7118 |