Semiotics of White Spaces on the Romanian Traditional Blouse, the IA

In this article we understand the Romanian traditional blouse IA as a multi-dimensional semiotic object, with a complex semiotic structure. We will examine the structure and interpretation of semiotic borders and white spaces on IA, from the perspective of Lotman’s semiotic theory of culture. The w...

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Main Authors: Ioana Corduneanu, Nicolae Sorin Drăgan
Format: Article
Language:English
Published: National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest 2017-04-01
Series:Romanian Journal of Communications and Public Relations
Subjects:
Online Access:https://journalofcommunication.ro/index.php/journalofcommunication/article/view/215
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author Ioana Corduneanu
Nicolae Sorin Drăgan
author_facet Ioana Corduneanu
Nicolae Sorin Drăgan
author_sort Ioana Corduneanu
collection DOAJ
description In this article we understand the Romanian traditional blouse IA as a multi-dimensional semiotic object, with a complex semiotic structure. We will examine the structure and interpretation of semiotic borders and white spaces on IA, from the perspective of Lotman’s semiotic theory of culture. The white spaces found on our shirts may carry out messages equally important as those expressed by the sewn signs. Not only they define the rhythm, allowing the patterns to breathe, but sometimes they have their own story to tell. The white spaces also come to define the community you belong to, if your age allows you to wear an ornated shirt. The lack of white spaces on the shirts of other ethnic minorities living alongside us may be a hint of their fears and insecurities: they tend to fill in the entire shirt with protective talismans, to make sure they are safe. In some circumstances, as it happens with the shirts from the shores of Nistru River, the white space is a warning. Yet the most interesting subject is to consider and compare the way that these white spaces are “read” and appreciated in our days, after all women had been influenced by the fashion industry and the communication in printed and social media. We like it or not, this influenced our way to define concepts such as “aesthetic”, “elegant”, “luxurious” or “refined”.
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spelling doaj.art-21f7590de0884d72a1bb59183ce6a0bf2023-12-31T01:22:55ZengNational University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, BucharestRomanian Journal of Communications and Public Relations1454-81002344-54402017-04-0118310.21018/rjcpr.2016.3.215215Semiotics of White Spaces on the Romanian Traditional Blouse, the IAIoana Corduneanu0Nicolae Sorin Drăgan1“Ion Mincu” University of Architecture and Urbanism,National University of Political Studies and Public Administration In this article we understand the Romanian traditional blouse IA as a multi-dimensional semiotic object, with a complex semiotic structure. We will examine the structure and interpretation of semiotic borders and white spaces on IA, from the perspective of Lotman’s semiotic theory of culture. The white spaces found on our shirts may carry out messages equally important as those expressed by the sewn signs. Not only they define the rhythm, allowing the patterns to breathe, but sometimes they have their own story to tell. The white spaces also come to define the community you belong to, if your age allows you to wear an ornated shirt. The lack of white spaces on the shirts of other ethnic minorities living alongside us may be a hint of their fears and insecurities: they tend to fill in the entire shirt with protective talismans, to make sure they are safe. In some circumstances, as it happens with the shirts from the shores of Nistru River, the white space is a warning. Yet the most interesting subject is to consider and compare the way that these white spaces are “read” and appreciated in our days, after all women had been influenced by the fashion industry and the communication in printed and social media. We like it or not, this influenced our way to define concepts such as “aesthetic”, “elegant”, “luxurious” or “refined”. https://journalofcommunication.ro/index.php/journalofcommunication/article/view/215Lotman semiotic theory of cultureethnosemioticssemiotics of white spacesRomanian traditional blouse IAfashion
spellingShingle Ioana Corduneanu
Nicolae Sorin Drăgan
Semiotics of White Spaces on the Romanian Traditional Blouse, the IA
Romanian Journal of Communications and Public Relations
Lotman semiotic theory of culture
ethnosemiotics
semiotics of white spaces
Romanian traditional blouse IA
fashion
title Semiotics of White Spaces on the Romanian Traditional Blouse, the IA
title_full Semiotics of White Spaces on the Romanian Traditional Blouse, the IA
title_fullStr Semiotics of White Spaces on the Romanian Traditional Blouse, the IA
title_full_unstemmed Semiotics of White Spaces on the Romanian Traditional Blouse, the IA
title_short Semiotics of White Spaces on the Romanian Traditional Blouse, the IA
title_sort semiotics of white spaces on the romanian traditional blouse the ia
topic Lotman semiotic theory of culture
ethnosemiotics
semiotics of white spaces
Romanian traditional blouse IA
fashion
url https://journalofcommunication.ro/index.php/journalofcommunication/article/view/215
work_keys_str_mv AT ioanacorduneanu semioticsofwhitespacesontheromaniantraditionalblousetheia
AT nicolaesorindragan semioticsofwhitespacesontheromaniantraditionalblousetheia