Digital Marketing at SMES by Bibliometric Analisys

Digital Marketing at SMES by Bibliometric Analisys

Purpose: Digital marketing has evolved from the marketing of products and services to digital channels for activities, institutions, and processes facilitated by digital technology. This study provides a disciplinary broad overview of the academic contribution to the marketing revolution by explori...

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Bibliographic Details
Main Authors: Syafri Naldi, Erna Maulina, Tetty Herawaty
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2022-07-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
Digital Marketing
Marketing Strategy
SMEs
Systematic Literature Review
Online Access:https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1895

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