Attraction comes from many sources: Attentional and comparative processes in decoy effects
The attraction effect emerges when adding a seemingly irrelevant option (decoy) to a binary choice shifts preference towards a target option. This suggests that choice behaviour is dynamic, i.e., choice values are developed during deliberation, rather than manifesting some pre-existing preference se...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2020-09-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/19/191024a/jdm191024a.pdf |
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Attraction comes from many sources: Attentional and comparative processes in decoy effects
Published 2020-09-01
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