What Safety and Security Measures Really Matter in the Post-COVID Recovery of the Hospitality Industry? An Analysis of the Visitor’s Intention to Return in Spain
In times of COVID-19, trust in safety and security measures in the hospitality industry has become a key variable for destination management and recovery; but what are the main measures that should be applied to ensure visitors’ confidence? This paper seeks to understand and identify the main tools...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-07-01
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| Series: | Tourism and Hospitality |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5768/3/3/37 |
| _version_ | 1797481814389948416 |
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| author | Pilar Jiménez-Medina José Miguel Navarro-Azorín Clara Cubillas-Para Andrés Artal-Tur |
| author_facet | Pilar Jiménez-Medina José Miguel Navarro-Azorín Clara Cubillas-Para Andrés Artal-Tur |
| author_sort | Pilar Jiménez-Medina |
| collection | DOAJ |
| description | In times of COVID-19, trust in safety and security measures in the hospitality industry has become a key variable for destination management and recovery; but what are the main measures that should be applied to ensure visitors’ confidence? This paper seeks to understand and identify the main tools proving efficient in ensuring the return of visitors. With this aim, the perception of tourists visiting the Region of Murcia (Spain) during 2021 is analyzed. Main results state that the adoption of anti-COVID measures by establishments positively influences user’s satisfaction and their intention to repeat. Moreover, disinfection and hygienic measures along with capacity restrictions are identified as the preferred measures. Visitors were also asked about how new technology measures recently developed by the industry could influence their intention to return. Results show that those aimed at monitoring air quality and cleaning and disinfection of spaces are crucial. These findings contribute relevant recommendations for the hospitality industry and destination managers in a post-COVID horizon. |
| first_indexed | 2024-03-09T22:20:53Z |
| format | Article |
| id | doaj.art-224869cf4e924861aa8acffe2bbda297 |
| institution | Directory Open Access Journal |
| issn | 2673-5768 |
| language | English |
| last_indexed | 2024-03-09T22:20:53Z |
| publishDate | 2022-07-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Tourism and Hospitality |
| spelling | doaj.art-224869cf4e924861aa8acffe2bbda2972023-11-23T19:14:45ZengMDPI AGTourism and Hospitality2673-57682022-07-013360661710.3390/tourhosp3030037What Safety and Security Measures Really Matter in the Post-COVID Recovery of the Hospitality Industry? An Analysis of the Visitor’s Intention to Return in SpainPilar Jiménez-Medina0José Miguel Navarro-Azorín1Clara Cubillas-Para2Andrés Artal-Tur3Department of Business Economics, Technical University of Cartagena, 30202 Cartagena, SpainDepartment of Economics, Accounting and Finance, Technical University of Cartagena, 30202 Cartagena, SpainDepartment of Business Economics, Technical University of Cartagena, 30202 Cartagena, SpainDepartment of Economics, Accounting and Finance, Technical University of Cartagena, 30202 Cartagena, SpainIn times of COVID-19, trust in safety and security measures in the hospitality industry has become a key variable for destination management and recovery; but what are the main measures that should be applied to ensure visitors’ confidence? This paper seeks to understand and identify the main tools proving efficient in ensuring the return of visitors. With this aim, the perception of tourists visiting the Region of Murcia (Spain) during 2021 is analyzed. Main results state that the adoption of anti-COVID measures by establishments positively influences user’s satisfaction and their intention to repeat. Moreover, disinfection and hygienic measures along with capacity restrictions are identified as the preferred measures. Visitors were also asked about how new technology measures recently developed by the industry could influence their intention to return. Results show that those aimed at monitoring air quality and cleaning and disinfection of spaces are crucial. These findings contribute relevant recommendations for the hospitality industry and destination managers in a post-COVID horizon.https://www.mdpi.com/2673-5768/3/3/37confidenceanti-COVID measuressafety and securityhospitality industryintention to returnpost-pandemic horizon |
| spellingShingle | Pilar Jiménez-Medina José Miguel Navarro-Azorín Clara Cubillas-Para Andrés Artal-Tur What Safety and Security Measures Really Matter in the Post-COVID Recovery of the Hospitality Industry? An Analysis of the Visitor’s Intention to Return in Spain Tourism and Hospitality confidence anti-COVID measures safety and security hospitality industry intention to return post-pandemic horizon |
| title | What Safety and Security Measures Really Matter in the Post-COVID Recovery of the Hospitality Industry? An Analysis of the Visitor’s Intention to Return in Spain |
| title_full | What Safety and Security Measures Really Matter in the Post-COVID Recovery of the Hospitality Industry? An Analysis of the Visitor’s Intention to Return in Spain |
| title_fullStr | What Safety and Security Measures Really Matter in the Post-COVID Recovery of the Hospitality Industry? An Analysis of the Visitor’s Intention to Return in Spain |
| title_full_unstemmed | What Safety and Security Measures Really Matter in the Post-COVID Recovery of the Hospitality Industry? An Analysis of the Visitor’s Intention to Return in Spain |
| title_short | What Safety and Security Measures Really Matter in the Post-COVID Recovery of the Hospitality Industry? An Analysis of the Visitor’s Intention to Return in Spain |
| title_sort | what safety and security measures really matter in the post covid recovery of the hospitality industry an analysis of the visitor s intention to return in spain |
| topic | confidence anti-COVID measures safety and security hospitality industry intention to return post-pandemic horizon |
| url | https://www.mdpi.com/2673-5768/3/3/37 |
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