FOOD CHOICE MOTIVES OF JUICES’ CONSUMERS – PILOT STUDIES
The aim of this study was to evaluate the food choice motives of consumers. Preliminary studies were carried out on a group of 96 consumers of juices based on the Food Choice Questionnaire. It is a tool, which enables the systematic measurement of the importance of diff erent food choices. The confi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2015-12-01
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| Series: | Journal of Agribusiness and Rural Development |
| Subjects: | |
| Online Access: | http://www.jard.edu.pl/tom38/zeszyt4/art_87.pdf |
| _version_ | 1818960105244196864 |
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| author | Katarzyna Włodarska Katarzyna Pawlak-Lemańska Tomasz Górecki Ewa Sikorska |
| author_facet | Katarzyna Włodarska Katarzyna Pawlak-Lemańska Tomasz Górecki Ewa Sikorska |
| author_sort | Katarzyna Włodarska |
| collection | DOAJ |
| description | The aim of this study was to evaluate the food choice motives of consumers. Preliminary studies were carried out on a group of 96 consumers of juices based on the Food Choice Questionnaire. It is a tool, which enables the systematic measurement of the importance of diff erent food choices. The confi rmatory (CFA) and exploratory factor analysis (EFA) and hierarchical cluster analysis (HCA) methods were used for analysis of data. The results of factor analysis revealed 12 new groups of factors determining the choice of food. The most important factors infl uencing selection of food were: taste, worth the money and a positive eff ect on external appearance. Using hierarchical cluster analysis three segments of consumer were identifi ed, with diff erent attitudes towards food choices: engaged – enthusiasts of healthy nutrition, indiff erent – not attaching attention to what they eat and practical – focused on the price and availability of products. Segmentation of consumers with similar attitudes towards choice of food can help the producers in precise targeting of marketing messages to a selected group of consumers. |
| first_indexed | 2024-12-20T11:52:14Z |
| format | Article |
| id | doaj.art-22559867645942c3aba84109bbcff798 |
| institution | Directory Open Access Journal |
| issn | 1899-5241 1899-5772 |
| language | English |
| last_indexed | 2024-12-20T11:52:14Z |
| publishDate | 2015-12-01 |
| publisher | University of Life Sciences in Poznań |
| record_format | Article |
| series | Journal of Agribusiness and Rural Development |
| spelling | doaj.art-22559867645942c3aba84109bbcff7982022-12-21T19:41:45ZengUniversity of Life Sciences in PoznańJournal of Agribusiness and Rural Development1899-52411899-57722015-12-01438839–847FOOD CHOICE MOTIVES OF JUICES’ CONSUMERS – PILOT STUDIESKatarzyna Włodarska0Katarzyna Pawlak-Lemańska1Tomasz Górecki2Ewa Sikorska3UniversityUniversityUniversityUniversityThe aim of this study was to evaluate the food choice motives of consumers. Preliminary studies were carried out on a group of 96 consumers of juices based on the Food Choice Questionnaire. It is a tool, which enables the systematic measurement of the importance of diff erent food choices. The confi rmatory (CFA) and exploratory factor analysis (EFA) and hierarchical cluster analysis (HCA) methods were used for analysis of data. The results of factor analysis revealed 12 new groups of factors determining the choice of food. The most important factors infl uencing selection of food were: taste, worth the money and a positive eff ect on external appearance. Using hierarchical cluster analysis three segments of consumer were identifi ed, with diff erent attitudes towards food choices: engaged – enthusiasts of healthy nutrition, indiff erent – not attaching attention to what they eat and practical – focused on the price and availability of products. Segmentation of consumers with similar attitudes towards choice of food can help the producers in precise targeting of marketing messages to a selected group of consumers.http://www.jard.edu.pl/tom38/zeszyt4/art_87.pdfFood Choice Questionnaire (FCQ)juice marketConfi rmatory Factor Analysis (CFA)Exploratory Factor Analysis (EFA)Hierarchical Cluster Analysis (HCA) |
| spellingShingle | Katarzyna Włodarska Katarzyna Pawlak-Lemańska Tomasz Górecki Ewa Sikorska FOOD CHOICE MOTIVES OF JUICES’ CONSUMERS – PILOT STUDIES Journal of Agribusiness and Rural Development Food Choice Questionnaire (FCQ) juice market Confi rmatory Factor Analysis (CFA) Exploratory Factor Analysis (EFA) Hierarchical Cluster Analysis (HCA) |
| title | FOOD CHOICE MOTIVES OF JUICES’ CONSUMERS – PILOT STUDIES |
| title_full | FOOD CHOICE MOTIVES OF JUICES’ CONSUMERS – PILOT STUDIES |
| title_fullStr | FOOD CHOICE MOTIVES OF JUICES’ CONSUMERS – PILOT STUDIES |
| title_full_unstemmed | FOOD CHOICE MOTIVES OF JUICES’ CONSUMERS – PILOT STUDIES |
| title_short | FOOD CHOICE MOTIVES OF JUICES’ CONSUMERS – PILOT STUDIES |
| title_sort | food choice motives of juices 8217 consumers 8211 pilot studies |
| topic | Food Choice Questionnaire (FCQ) juice market Confi rmatory Factor Analysis (CFA) Exploratory Factor Analysis (EFA) Hierarchical Cluster Analysis (HCA) |
| url | http://www.jard.edu.pl/tom38/zeszyt4/art_87.pdf |
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