Analyzing Joko Widodo's Pandemic Rhetoric on Instagram: Insights into Political Communication, Populism, and Crisis Management
This study examines Joko Widodo's rhetoric on Instagram during the pandemic. This study is significant for several reasons; social media has become an indispensable channel for political leaders to communicate with their constituents, particularly during crises such as the Covid-19 pandemic. By...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
|
| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/77/e3sconf_icenso2023_03009.pdf |
| _version_ | 1797634882019524608 |
|---|---|
| author | Annisa Firly Yulianti Frizki Amalia Ayu Sofian Muhammad Raqib Bin Mohd Sabri Safiyyah Ahmad |
| author_facet | Annisa Firly Yulianti Frizki Amalia Ayu Sofian Muhammad Raqib Bin Mohd Sabri Safiyyah Ahmad |
| author_sort | Annisa Firly |
| collection | DOAJ |
| description | This study examines Joko Widodo's rhetoric on Instagram during the pandemic. This study is significant for several reasons; social media has become an indispensable channel for political leaders to communicate with their constituents, particularly during crises such as the Covid-19 pandemic. By analyzing the language, tone, and themes of President Widodo's Instagram posts from January to December 2021, researchers can gain insight into his communication strategy and the extent to which it may have influenced public opinion and behavior. In addition, by analyzing President Widodo's Instagram posts, we can better understand populism's role in political communication during the pandemic. Populist rhetoric frequently makes emotional appeals and aims to create a sense of “us versus them,” which can effectively mobilize support but can also lead to polarization and division. President Jokowi consciously refrained from portraying himself as a hero or savior, contrary to what is commonly observed in the communication patterns of some leaders during crises. Instead, Jokowi emphasized the importance of unity, community cohesion, and adherence to public health regulations. By doing so, President Jokowi intended to cultivate a sense of shared responsibility and encourage individuals to participate in the fight against the pandemic. |
| first_indexed | 2024-03-11T12:14:28Z |
| format | Article |
| id | doaj.art-226003720a0e43cd848d9c7b7bc090df |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-03-11T12:14:28Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-226003720a0e43cd848d9c7b7bc090df2023-11-07T10:20:13ZengEDP SciencesE3S Web of Conferences2267-12422023-01-014400300910.1051/e3sconf/202344003009e3sconf_icenso2023_03009Analyzing Joko Widodo's Pandemic Rhetoric on Instagram: Insights into Political Communication, Populism, and Crisis ManagementAnnisa Firly0Yulianti Frizki1Amalia Ayu2Sofian Muhammad Raqib Bin Mohd3Sabri Safiyyah Ahmad4Communication Department, Social and Politics Faculty, University Muhammadiyah YogyakartaCommunication Department, Social and Politics Faculty, University Muhammadiyah YogyakartaCommunication Department, Social and Politics Faculty, University Muhammadiyah YogyakartaCommunication Program, Faculty Leadership and Management, University Sains Islam MalaysiaCommunication Program, Faculty Leadership and Management, University Sains Islam MalaysiaThis study examines Joko Widodo's rhetoric on Instagram during the pandemic. This study is significant for several reasons; social media has become an indispensable channel for political leaders to communicate with their constituents, particularly during crises such as the Covid-19 pandemic. By analyzing the language, tone, and themes of President Widodo's Instagram posts from January to December 2021, researchers can gain insight into his communication strategy and the extent to which it may have influenced public opinion and behavior. In addition, by analyzing President Widodo's Instagram posts, we can better understand populism's role in political communication during the pandemic. Populist rhetoric frequently makes emotional appeals and aims to create a sense of “us versus them,” which can effectively mobilize support but can also lead to polarization and division. President Jokowi consciously refrained from portraying himself as a hero or savior, contrary to what is commonly observed in the communication patterns of some leaders during crises. Instead, Jokowi emphasized the importance of unity, community cohesion, and adherence to public health regulations. By doing so, President Jokowi intended to cultivate a sense of shared responsibility and encourage individuals to participate in the fight against the pandemic.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/77/e3sconf_icenso2023_03009.pdfpopulist communicationpolitical communicationsocial mediacovid-19political discourse |
| spellingShingle | Annisa Firly Yulianti Frizki Amalia Ayu Sofian Muhammad Raqib Bin Mohd Sabri Safiyyah Ahmad Analyzing Joko Widodo's Pandemic Rhetoric on Instagram: Insights into Political Communication, Populism, and Crisis Management E3S Web of Conferences populist communication political communication social media covid-19 political discourse |
| title | Analyzing Joko Widodo's Pandemic Rhetoric on Instagram: Insights into Political Communication, Populism, and Crisis Management |
| title_full | Analyzing Joko Widodo's Pandemic Rhetoric on Instagram: Insights into Political Communication, Populism, and Crisis Management |
| title_fullStr | Analyzing Joko Widodo's Pandemic Rhetoric on Instagram: Insights into Political Communication, Populism, and Crisis Management |
| title_full_unstemmed | Analyzing Joko Widodo's Pandemic Rhetoric on Instagram: Insights into Political Communication, Populism, and Crisis Management |
| title_short | Analyzing Joko Widodo's Pandemic Rhetoric on Instagram: Insights into Political Communication, Populism, and Crisis Management |
| title_sort | analyzing joko widodo s pandemic rhetoric on instagram insights into political communication populism and crisis management |
| topic | populist communication political communication social media covid-19 political discourse |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/77/e3sconf_icenso2023_03009.pdf |
| work_keys_str_mv | AT annisafirly analyzingjokowidodospandemicrhetoriconinstagraminsightsintopoliticalcommunicationpopulismandcrisismanagement AT yuliantifrizki analyzingjokowidodospandemicrhetoriconinstagraminsightsintopoliticalcommunicationpopulismandcrisismanagement AT amaliaayu analyzingjokowidodospandemicrhetoriconinstagraminsightsintopoliticalcommunicationpopulismandcrisismanagement AT sofianmuhammadraqibbinmohd analyzingjokowidodospandemicrhetoriconinstagraminsightsintopoliticalcommunicationpopulismandcrisismanagement AT sabrisafiyyahahmad analyzingjokowidodospandemicrhetoriconinstagraminsightsintopoliticalcommunicationpopulismandcrisismanagement |