STREET FOOD TOUR EXPERIENCE, SATISFACTION AND BEHAVIOURAL INTENTION: EXAMINING EXPERIENCE ECONOMY MODEL
Purpose – This study examines whether and how the experience economy model can explain street food tour experiences and the role of street food tour experiences on satisfaction and behavioural intention. Design/Methodology – Data were collected from online reviews to gain insight into actual stre...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2022-08-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol28no2/2_Rewtrakunphaiboon_Sawangdee |
| _version_ | 1828152768383156224 |
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| author | Walaiporn Rewtrakunphaiboon Yothin Sawangdee |
| author_facet | Walaiporn Rewtrakunphaiboon Yothin Sawangdee |
| author_sort | Walaiporn Rewtrakunphaiboon |
| collection | DOAJ |
| description | Purpose – This study examines whether and how the experience economy model can explain street
food tour experiences and the role of street food tour experiences on satisfaction and behavioural
intention.
Design/Methodology – Data were collected from online reviews to gain insight into actual street
food tour experiences. Quantitative content analysis was used to analyze textual data.
Findings – Results indicated that the four realms of experience economy model could be used to
explain street food tour experiences. In addition, the fifth realm, exploration, emerged in street
food tour experiences. Positive street food tour experiences led to satisfaction, intention to re-visit,
and willingness to recommend.
Originality of the research – Interest in street food tours has increased, but there is still limited
understanding of their activities and tourists’ actual experiences. This study explored an application
of the four realms of the experience economy model in the context of street food tours and an
existing argument about the fifth realm beyond the model. These issues remain the research gaps
in food tourism research. The study provides insight into the role of street food tours in tourism
experiences, satisfaction, and behavioural intention. |
| first_indexed | 2024-04-11T22:15:09Z |
| format | Article |
| id | doaj.art-227e3a5065104747be0c07171d25588e |
| institution | Directory Open Access Journal |
| issn | 1330-7533 1847-3377 |
| language | English |
| last_indexed | 2024-04-11T22:15:09Z |
| publishDate | 2022-08-01 |
| publisher | Faculty of tourism and hospitality management |
| record_format | Article |
| series | Tourism and Hospitality Management |
| spelling | doaj.art-227e3a5065104747be0c07171d25588e2022-12-22T04:00:24ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1330-75331847-33772022-08-0128227729610.20867/thm.28.2.2STREET FOOD TOUR EXPERIENCE, SATISFACTION AND BEHAVIOURAL INTENTION: EXAMINING EXPERIENCE ECONOMY MODEL Walaiporn Rewtrakunphaiboon0https://orcid.org/0000-0001-6164-3198Yothin Sawangdee1https://orcid.org/0000-0003-0140-1810Hotel and Tourism Department Bangkok University International Pathumthani, ThailandInstitute for Population and Social Research Mahidol University Nakonpathom, ThailandPurpose – This study examines whether and how the experience economy model can explain street food tour experiences and the role of street food tour experiences on satisfaction and behavioural intention. Design/Methodology – Data were collected from online reviews to gain insight into actual street food tour experiences. Quantitative content analysis was used to analyze textual data. Findings – Results indicated that the four realms of experience economy model could be used to explain street food tour experiences. In addition, the fifth realm, exploration, emerged in street food tour experiences. Positive street food tour experiences led to satisfaction, intention to re-visit, and willingness to recommend. Originality of the research – Interest in street food tours has increased, but there is still limited understanding of their activities and tourists’ actual experiences. This study explored an application of the four realms of the experience economy model in the context of street food tours and an existing argument about the fifth realm beyond the model. These issues remain the research gaps in food tourism research. The study provides insight into the role of street food tours in tourism experiences, satisfaction, and behavioural intention.https://thm.fthm.hr/images/issues/vol28no2/2_Rewtrakunphaiboon_Sawangdeestreet food tourexperiencesatisfactionbehavioural intentionexperience economy model |
| spellingShingle | Walaiporn Rewtrakunphaiboon Yothin Sawangdee STREET FOOD TOUR EXPERIENCE, SATISFACTION AND BEHAVIOURAL INTENTION: EXAMINING EXPERIENCE ECONOMY MODEL Tourism and Hospitality Management street food tour experience satisfaction behavioural intention experience economy model |
| title | STREET FOOD TOUR EXPERIENCE, SATISFACTION AND BEHAVIOURAL INTENTION: EXAMINING EXPERIENCE ECONOMY MODEL |
| title_full | STREET FOOD TOUR EXPERIENCE, SATISFACTION AND BEHAVIOURAL INTENTION: EXAMINING EXPERIENCE ECONOMY MODEL |
| title_fullStr | STREET FOOD TOUR EXPERIENCE, SATISFACTION AND BEHAVIOURAL INTENTION: EXAMINING EXPERIENCE ECONOMY MODEL |
| title_full_unstemmed | STREET FOOD TOUR EXPERIENCE, SATISFACTION AND BEHAVIOURAL INTENTION: EXAMINING EXPERIENCE ECONOMY MODEL |
| title_short | STREET FOOD TOUR EXPERIENCE, SATISFACTION AND BEHAVIOURAL INTENTION: EXAMINING EXPERIENCE ECONOMY MODEL |
| title_sort | street food tour experience satisfaction and behavioural intention examining experience economy model |
| topic | street food tour experience satisfaction behavioural intention experience economy model |
| url | https://thm.fthm.hr/images/issues/vol28no2/2_Rewtrakunphaiboon_Sawangdee |
| work_keys_str_mv | AT walaipornrewtrakunphaiboon streetfoodtourexperiencesatisfactionandbehaviouralintentionexaminingexperienceeconomymodel AT yothinsawangdee streetfoodtourexperiencesatisfactionandbehaviouralintentionexaminingexperienceeconomymodel |