Postmedijski svet umetnosti: od optičkog nesvesnog do teorije afekta / Postmedia Art World: From an Optical Unconscious toward Theory of Affect
The thesis of this paper implies two assumptions: Although the term visual culture theory has been often used as a synonym for domain of new visual studies in the wider literature today, it is unusually important to consider and underscore the limits of their methodological approach. While the visua...
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| Format: | Article |
| Language: | English |
| Published: |
Singidunum University. Faculty of Media and Communications
2013-12-01
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| Series: | AM: Art + Media |
| Subjects: | |
| Online Access: | http://fmkjournals.fmk.edu.rs/index.php/AM/article/view/49 |
| _version_ | 1818480233831989248 |
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| author | Bojana Matejić |
| author_facet | Bojana Matejić |
| author_sort | Bojana Matejić |
| collection | DOAJ |
| description | The thesis of this paper implies two assumptions: Although the term visual culture theory has been often used as a synonym for domain of new visual studies in the wider literature today, it is unusually important to consider and underscore the limits of their methodological approach. While the visual culture theory is based on the application of visual cultural representation theory’s methods – the theory of ideology, discursive analysis, critical theory, semiology, sign theory, art history, anthropology, etc., the plane of new visual studies examines the problems of change aspects of the human perception, visual observation and ontology of the (new) media in relation to transformation of the nature of (new) technologies. Such approach relies in part on contemporary researches and hypotheses in the field of natural sciences (biology, physiology, neuro-science, optics, etc.) The conceptualization of the optical unconscious to/beyond formless indicates Krauss’s theoretical shift towards the new visual studies, where the notion affect occupies a key place. Accordingly, this text presents polemical critique of pure perception in relation to the discourse of post/(new)-media art world. |
| first_indexed | 2024-12-10T11:20:42Z |
| format | Article |
| id | doaj.art-228b95999303469192e4b1ccbf8e7911 |
| institution | Directory Open Access Journal |
| issn | 2217-9666 2406-1654 |
| language | English |
| last_indexed | 2024-12-10T11:20:42Z |
| publishDate | 2013-12-01 |
| publisher | Singidunum University. Faculty of Media and Communications |
| record_format | Article |
| series | AM: Art + Media |
| spelling | doaj.art-228b95999303469192e4b1ccbf8e79112022-12-22T01:50:56ZengSingidunum University. Faculty of Media and CommunicationsAM: Art + Media2217-96662406-16542013-12-0104445510.25038/am.v0i4.4950Postmedijski svet umetnosti: od optičkog nesvesnog do teorije afekta / Postmedia Art World: From an Optical Unconscious toward Theory of AffectBojana Matejić0Group for Theory of Arts and Media, University of Arts, BelgradeThe thesis of this paper implies two assumptions: Although the term visual culture theory has been often used as a synonym for domain of new visual studies in the wider literature today, it is unusually important to consider and underscore the limits of their methodological approach. While the visual culture theory is based on the application of visual cultural representation theory’s methods – the theory of ideology, discursive analysis, critical theory, semiology, sign theory, art history, anthropology, etc., the plane of new visual studies examines the problems of change aspects of the human perception, visual observation and ontology of the (new) media in relation to transformation of the nature of (new) technologies. Such approach relies in part on contemporary researches and hypotheses in the field of natural sciences (biology, physiology, neuro-science, optics, etc.) The conceptualization of the optical unconscious to/beyond formless indicates Krauss’s theoretical shift towards the new visual studies, where the notion affect occupies a key place. Accordingly, this text presents polemical critique of pure perception in relation to the discourse of post/(new)-media art world.http://fmkjournals.fmk.edu.rs/index.php/AM/article/view/49perception, optical unconscious, formless, post-media, affect |
| spellingShingle | Bojana Matejić Postmedijski svet umetnosti: od optičkog nesvesnog do teorije afekta / Postmedia Art World: From an Optical Unconscious toward Theory of Affect AM: Art + Media perception, optical unconscious, formless, post-media, affect |
| title | Postmedijski svet umetnosti: od optičkog nesvesnog do teorije afekta / Postmedia Art World: From an Optical Unconscious toward Theory of Affect |
| title_full | Postmedijski svet umetnosti: od optičkog nesvesnog do teorije afekta / Postmedia Art World: From an Optical Unconscious toward Theory of Affect |
| title_fullStr | Postmedijski svet umetnosti: od optičkog nesvesnog do teorije afekta / Postmedia Art World: From an Optical Unconscious toward Theory of Affect |
| title_full_unstemmed | Postmedijski svet umetnosti: od optičkog nesvesnog do teorije afekta / Postmedia Art World: From an Optical Unconscious toward Theory of Affect |
| title_short | Postmedijski svet umetnosti: od optičkog nesvesnog do teorije afekta / Postmedia Art World: From an Optical Unconscious toward Theory of Affect |
| title_sort | postmedijski svet umetnosti od optickog nesvesnog do teorije afekta postmedia art world from an optical unconscious toward theory of affect |
| topic | perception, optical unconscious, formless, post-media, affect |
| url | http://fmkjournals.fmk.edu.rs/index.php/AM/article/view/49 |
| work_keys_str_mv | AT bojanamatejic postmedijskisvetumetnostiodoptickognesvesnogdoteorijeafektapostmediaartworldfromanopticalunconscioustowardtheoryofaffect |