Consumer Attitudes Towards Goat Milk and Goat Milk Products: A Pilot Survey in South East of Turkey
Recent years, the increased consumer awareness on healthy food consumption and interest on traditional foods has affected goat milk and goat milk products demand positively. In this study it is aimed to identified the consumer behaviour and consumption tendencies on goat milk and goat milk products....
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| Format: | Article |
| Language: | English |
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Turkish Science and Technology Publishing (TURSTEP)
2019-02-01
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| Series: | Turkish Journal of Agriculture: Food Science and Technology |
| Subjects: | |
| Online Access: | http://www.agrifoodscience.com/index.php/TURJAF/article/view/2292 |
| _version_ | 1797909807713222656 |
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| author | Osman İnanç Güney |
| author_facet | Osman İnanç Güney |
| author_sort | Osman İnanç Güney |
| collection | DOAJ |
| description | Recent years, the increased consumer awareness on healthy food consumption and interest on traditional foods has affected goat milk and goat milk products demand positively. In this study it is aimed to identified the consumer behaviour and consumption tendencies on goat milk and goat milk products. In this context, it was designed a face-to-face survey and conducted to 518 individuals in the two south-east located cities of Turkey, Adana and Mersin. The results show that, almost 50% of the customers are consuming goat milk and its products in different forms. It is also determined that, price, health, nutrition value, digestion convenience and availability are the most effective factors on goat milk and its products consumption and purchase behaviour. Within the goat milk products, consumers are mostly preferring to consume goat cheese and they are mainly using supermarkets as the place of purchase. |
| first_indexed | 2024-04-10T11:14:15Z |
| format | Article |
| id | doaj.art-22a67a41ff50409ab15266aa24424a2e |
| institution | Directory Open Access Journal |
| issn | 2148-127X |
| language | English |
| last_indexed | 2024-04-10T11:14:15Z |
| publishDate | 2019-02-01 |
| publisher | Turkish Science and Technology Publishing (TURSTEP) |
| record_format | Article |
| series | Turkish Journal of Agriculture: Food Science and Technology |
| spelling | doaj.art-22a67a41ff50409ab15266aa24424a2e2023-02-15T16:18:55ZengTurkish Science and Technology Publishing (TURSTEP)Turkish Journal of Agriculture: Food Science and Technology2148-127X2019-02-017231431910.24925/turjaf.v7i2.314-319.22921085Consumer Attitudes Towards Goat Milk and Goat Milk Products: A Pilot Survey in South East of TurkeyOsman İnanç Güney0Vocational School of Adana, University of Çukurova, 01160 Çukurova/AdanaRecent years, the increased consumer awareness on healthy food consumption and interest on traditional foods has affected goat milk and goat milk products demand positively. In this study it is aimed to identified the consumer behaviour and consumption tendencies on goat milk and goat milk products. In this context, it was designed a face-to-face survey and conducted to 518 individuals in the two south-east located cities of Turkey, Adana and Mersin. The results show that, almost 50% of the customers are consuming goat milk and its products in different forms. It is also determined that, price, health, nutrition value, digestion convenience and availability are the most effective factors on goat milk and its products consumption and purchase behaviour. Within the goat milk products, consumers are mostly preferring to consume goat cheese and they are mainly using supermarkets as the place of purchase.http://www.agrifoodscience.com/index.php/TURJAF/article/view/2292consumer behaviourgoat milkgoat milk productspurchase decisionattitudes |
| spellingShingle | Osman İnanç Güney Consumer Attitudes Towards Goat Milk and Goat Milk Products: A Pilot Survey in South East of Turkey Turkish Journal of Agriculture: Food Science and Technology consumer behaviour goat milk goat milk products purchase decision attitudes |
| title | Consumer Attitudes Towards Goat Milk and Goat Milk Products: A Pilot Survey in South East of Turkey |
| title_full | Consumer Attitudes Towards Goat Milk and Goat Milk Products: A Pilot Survey in South East of Turkey |
| title_fullStr | Consumer Attitudes Towards Goat Milk and Goat Milk Products: A Pilot Survey in South East of Turkey |
| title_full_unstemmed | Consumer Attitudes Towards Goat Milk and Goat Milk Products: A Pilot Survey in South East of Turkey |
| title_short | Consumer Attitudes Towards Goat Milk and Goat Milk Products: A Pilot Survey in South East of Turkey |
| title_sort | consumer attitudes towards goat milk and goat milk products a pilot survey in south east of turkey |
| topic | consumer behaviour goat milk goat milk products purchase decision attitudes |
| url | http://www.agrifoodscience.com/index.php/TURJAF/article/view/2292 |
| work_keys_str_mv | AT osmaninancguney consumerattitudestowardsgoatmilkandgoatmilkproductsapilotsurveyinsoutheastofturkey |