Housing in the Neoliberal City: Large Urban Developments and the Role of Architecture

Large urban developments (LUDs) have been driving contemporary neoliberal urban housing development worldwide, marked by scholarly and public discourses on the transition from housing as a basic civil right to housing as investment channel and financial good. Based on interviews, documentary films,...

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Main Authors: Merryan Majerowitz, Yael Allweil
Format: Article
Language:English
Published: Cogitatio 2019-11-01
Series:Urban Planning
Subjects:
Online Access:https://www.cogitatiopress.com/urbanplanning/article/view/2298
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author Merryan Majerowitz
Yael Allweil
author_facet Merryan Majerowitz
Yael Allweil
author_sort Merryan Majerowitz
collection DOAJ
description Large urban developments (LUDs) have been driving contemporary neoliberal urban housing development worldwide, marked by scholarly and public discourses on the transition from housing as a basic civil right to housing as investment channel and financial good. Based on interviews, documentary films, architectural drawings and planning documents, this article examines the interrelations between architectural and entrepreneurial factors shaping LUDs in the contemporary neoliberal context. Analyzing several LUDs in Israel, Denmark and Spain, this article unpacks the paradox of neoliberal housing development—namely the unfulfilled free market promise of variety and multiple choice versus the reality of replicated, uniform dwelling units in repetitive residential buildings and identical neighborhoods characterizing residential landscapes worldwide. This article explores the corresponding relationship between design elements, design processes and entrepreneurial marketing decision-making. Our study reveals the cardinal role of architectural design in characterizing, financing, licensing and marketing LUDs, labeling them as unique—rather than uniform—developments compared with ‘regular’ neighborhoods.
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spelling doaj.art-22c1555c7d7547ec8f1afb2bee0ebdef2022-12-22T02:02:04ZengCogitatioUrban Planning2183-76352019-11-0144436110.17645/up.v4i4.22981230Housing in the Neoliberal City: Large Urban Developments and the Role of ArchitectureMerryan Majerowitz0Yael Allweil1Faculty of Architecture and Town Planning, Technion IIT, IsraelFaculty of Architecture and Town Planning, Technion IIT, IsraelLarge urban developments (LUDs) have been driving contemporary neoliberal urban housing development worldwide, marked by scholarly and public discourses on the transition from housing as a basic civil right to housing as investment channel and financial good. Based on interviews, documentary films, architectural drawings and planning documents, this article examines the interrelations between architectural and entrepreneurial factors shaping LUDs in the contemporary neoliberal context. Analyzing several LUDs in Israel, Denmark and Spain, this article unpacks the paradox of neoliberal housing development—namely the unfulfilled free market promise of variety and multiple choice versus the reality of replicated, uniform dwelling units in repetitive residential buildings and identical neighborhoods characterizing residential landscapes worldwide. This article explores the corresponding relationship between design elements, design processes and entrepreneurial marketing decision-making. Our study reveals the cardinal role of architectural design in characterizing, financing, licensing and marketing LUDs, labeling them as unique—rather than uniform—developments compared with ‘regular’ neighborhoods.https://www.cogitatiopress.com/urbanplanning/article/view/2298architectural designhousing developmentlarge urban developmentneoliberalismurban housing
spellingShingle Merryan Majerowitz
Yael Allweil
Housing in the Neoliberal City: Large Urban Developments and the Role of Architecture
Urban Planning
architectural design
housing development
large urban development
neoliberalism
urban housing
title Housing in the Neoliberal City: Large Urban Developments and the Role of Architecture
title_full Housing in the Neoliberal City: Large Urban Developments and the Role of Architecture
title_fullStr Housing in the Neoliberal City: Large Urban Developments and the Role of Architecture
title_full_unstemmed Housing in the Neoliberal City: Large Urban Developments and the Role of Architecture
title_short Housing in the Neoliberal City: Large Urban Developments and the Role of Architecture
title_sort housing in the neoliberal city large urban developments and the role of architecture
topic architectural design
housing development
large urban development
neoliberalism
urban housing
url https://www.cogitatiopress.com/urbanplanning/article/view/2298
work_keys_str_mv AT merryanmajerowitz housingintheneoliberalcitylargeurbandevelopmentsandtheroleofarchitecture
AT yaelallweil housingintheneoliberalcitylargeurbandevelopmentsandtheroleofarchitecture