The Impact of City Image on Time Choosing and Seasonality of Tourism Travels to Mashhad and How to Encounter
The image of the city, which is one of the basic prerequisites of urban brand building, is composed of various aspects. These aspects can include architecture and urbanism, traffic and transport infrastructure, monuments, environmental features, range of services, culture, economic and science and t...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2019-12-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_10810_0936d75909496b64f5286fa774111873.pdf |
| _version_ | 1797377325160988672 |
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| author | Gholamreza Kazemian Omid Ali Kharazmi Mostafa Mojaver Jourabchi |
| author_facet | Gholamreza Kazemian Omid Ali Kharazmi Mostafa Mojaver Jourabchi |
| author_sort | Gholamreza Kazemian |
| collection | DOAJ |
| description | The image of the city, which is one of the basic prerequisites of urban brand building, is composed of various aspects. These aspects can include architecture and urbanism, traffic and transport infrastructure, monuments, environmental features, range of services, culture, economic and science and technology characteristics of the city. Together, these factors create an overall image of the city in the minds of residents and tourists, affecting their attitudes and behavior in different contexts. Among these behaviors is the choice of travel time for tourists. In this research, this impact has been examined and investigated, to see whether is it possible to make the time travel of the city closer to the desired distribution of time by means of the modifications made to the image of the city, in other words, to counteract the seasonal phenomenon of tourism? Based on the results of a questionnaire analysis distributed among 392 tourists in Mashhad city, it was found that among the dimensions of the image of the city, the promotion of the two dimensions of "economy and commerce" and "environment" can have the greatest impact on balancing the time distribution of travel throughout the year and tackling the seasonality phenomenon. |
| first_indexed | 2024-03-08T19:50:58Z |
| format | Article |
| id | doaj.art-22c6e067685448989e5c65ce7a4f91d8 |
| institution | Directory Open Access Journal |
| issn | 2322-3294 2476-597X |
| language | fas |
| last_indexed | 2024-03-08T19:50:58Z |
| publishDate | 2019-12-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| spelling | doaj.art-22c6e067685448989e5c65ce7a4f91d82023-12-24T07:42:36ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942476-597X2019-12-011448579010.22054/tms.2020.16558.152210810The Impact of City Image on Time Choosing and Seasonality of Tourism Travels to Mashhad and How to EncounterGholamreza Kazemian0Omid Ali Kharazmi1Mostafa Mojaver Jourabchi2عضو هیئت‌علمی، گروه مدیریت دولتی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران.عضو هیئت‌علمی، گروه آموزشی جغرافیا، دانشکده ادبیات و علوم انسانی، دانشگاه فردوسی مشهد، مشهد.کارشناس ارشد، مدیریت شهری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهرانThe image of the city, which is one of the basic prerequisites of urban brand building, is composed of various aspects. These aspects can include architecture and urbanism, traffic and transport infrastructure, monuments, environmental features, range of services, culture, economic and science and technology characteristics of the city. Together, these factors create an overall image of the city in the minds of residents and tourists, affecting their attitudes and behavior in different contexts. Among these behaviors is the choice of travel time for tourists. In this research, this impact has been examined and investigated, to see whether is it possible to make the time travel of the city closer to the desired distribution of time by means of the modifications made to the image of the city, in other words, to counteract the seasonal phenomenon of tourism? Based on the results of a questionnaire analysis distributed among 392 tourists in Mashhad city, it was found that among the dimensions of the image of the city, the promotion of the two dimensions of "economy and commerce" and "environment" can have the greatest impact on balancing the time distribution of travel throughout the year and tackling the seasonality phenomenon.https://tms.atu.ac.ir/article_10810_0936d75909496b64f5286fa774111873.pdfcity imagecity brandtime distribution of travelseasonality of tourismmashhad city |
| spellingShingle | Gholamreza Kazemian Omid Ali Kharazmi Mostafa Mojaver Jourabchi The Impact of City Image on Time Choosing and Seasonality of Tourism Travels to Mashhad and How to Encounter Muṭāli̒āt-i Mudīriyyat-i Gardishgarī city image city brand time distribution of travel seasonality of tourism mashhad city |
| title | The Impact of City Image on Time Choosing and Seasonality of Tourism Travels to Mashhad and How to Encounter |
| title_full | The Impact of City Image on Time Choosing and Seasonality of Tourism Travels to Mashhad and How to Encounter |
| title_fullStr | The Impact of City Image on Time Choosing and Seasonality of Tourism Travels to Mashhad and How to Encounter |
| title_full_unstemmed | The Impact of City Image on Time Choosing and Seasonality of Tourism Travels to Mashhad and How to Encounter |
| title_short | The Impact of City Image on Time Choosing and Seasonality of Tourism Travels to Mashhad and How to Encounter |
| title_sort | impact of city image on time choosing and seasonality of tourism travels to mashhad and how to encounter |
| topic | city image city brand time distribution of travel seasonality of tourism mashhad city |
| url | https://tms.atu.ac.ir/article_10810_0936d75909496b64f5286fa774111873.pdf |
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