| Summary: | This article aims to verify the demands for the use and reuse of water in the municipality of Londrina and energy production in the Tibagi River, Paraná, Brazil. The material and method are composed of bibliographic review, having as a conceptual and the principles governing the environmental public policy. As primary source analyzes the documents "term of reference for preparation of the submission of the plan of the Tibagi River ", project municipality of Londrina "farmer water guard" and the "program of conservation, rational use and reuse of water in the city of Londrina" and the delimitation of the study marched on the Tibagi River and the municipality of Londrina in the state of Paraná, Brazil. The results show that for preservation of the basin, the state and some municipalities have certain laws and water resources management projects, but not sufficient. For that to occur a conservation more efficient, effective in practice is required for some laws to ensure the water, multi-use and awareness of the population that also has the duty to protect and conserve this resource so essential to the human being. Unable to verify that the adoption of instruments on economic, social and marketing. The study leads to the conclusion that the interests comes if splitting between energy production and sanitation. This study has not exhausted the subject search continuity and suggests how other instruments of financial compensation for attendance to this environmental services market that uses water as a raw material.
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