Com que Cor Eu Vou pro Shopping que Você me Convidou?
This article analyzes how discourses on user profiles of shopping malls in the city of Belo Horizonte evidence two aspects of Brazilian socio-historical context: race relations and spatial segregation in organizational contexts. We discuss race relations in Brazil considering color as a discursive...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2015-10-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1644.pdf |
| _version_ | 1797757876799799296 |
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| author | Marco César Ribeiro Nascimento Josiane Silva de Oliveira Juliana Cristina Teixeira Alexandre de Pádua Carrieri |
| author_facet | Marco César Ribeiro Nascimento Josiane Silva de Oliveira Juliana Cristina Teixeira Alexandre de Pádua Carrieri |
| author_sort | Marco César Ribeiro Nascimento |
| collection | DOAJ |
| description | This article analyzes how discourses on user profiles of shopping malls in the city of Belo Horizonte evidence two
aspects of Brazilian socio-historical context: race relations and spatial segregation in organizational contexts. We
discuss race relations in Brazil considering color as a discursive construction and shopping malls as organizations
that can be configured as spaces of spatial segregation that constitute symbolically private spaces for certain social
groups. We used French-style discourse analysis as a methodological strategy. The body of analysis was
constituted by discourses present in the Facebook social network and refers to an image that was published by a
news outlet about the city of Belo Horizonte that profiled the city's shopping mall clientele in a series of six photos.
The research results evidence the discursive construction of color as a dimension of meaning of social practices
and representations of individuals that symbolically demarcate who can circulate, and where, in determined
organizational spaces, especially in shopping malls. |
| first_indexed | 2024-03-12T18:21:52Z |
| format | Article |
| id | doaj.art-22e0b7ee5eac4ffebed43b886978c381 |
| institution | Directory Open Access Journal |
| issn | 1415-6555 1982-7849 |
| language | English |
| last_indexed | 2024-03-12T18:21:52Z |
| publishDate | 2015-10-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | RAC: Revista de Administração Contemporânea |
| spelling | doaj.art-22e0b7ee5eac4ffebed43b886978c3812023-08-02T08:48:45ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492015-10-01193 Special245268http://dx.doi.org/10.1590/1982-7849rac20151510Com que Cor Eu Vou pro Shopping que Você me Convidou?Marco César Ribeiro Nascimento0Josiane Silva de Oliveira1Juliana Cristina Teixeira 2Alexandre de Pádua Carrieri3Universidade Federal de Lavras – UFLAUniversidade Federal do Rio Grande do Sul – UFRGSUniversidade Federal de Minas Gerais – UFMG; Universidade Federal de São João Del-Rei – UFSJUniversidade Federal de Minas Gerais – UFMGThis article analyzes how discourses on user profiles of shopping malls in the city of Belo Horizonte evidence two aspects of Brazilian socio-historical context: race relations and spatial segregation in organizational contexts. We discuss race relations in Brazil considering color as a discursive construction and shopping malls as organizations that can be configured as spaces of spatial segregation that constitute symbolically private spaces for certain social groups. We used French-style discourse analysis as a methodological strategy. The body of analysis was constituted by discourses present in the Facebook social network and refers to an image that was published by a news outlet about the city of Belo Horizonte that profiled the city's shopping mall clientele in a series of six photos. The research results evidence the discursive construction of color as a dimension of meaning of social practices and representations of individuals that symbolically demarcate who can circulate, and where, in determined organizational spaces, especially in shopping malls.http://www.anpad.org.br/periodicos/arq_pdf/a_1644.pdfcolor; race; shopping malls; urban space; spatial segregation. |
| spellingShingle | Marco César Ribeiro Nascimento Josiane Silva de Oliveira Juliana Cristina Teixeira Alexandre de Pádua Carrieri Com que Cor Eu Vou pro Shopping que Você me Convidou? RAC: Revista de Administração Contemporânea color; race; shopping malls; urban space; spatial segregation. |
| title | Com que Cor Eu Vou pro Shopping que Você me Convidou? |
| title_full | Com que Cor Eu Vou pro Shopping que Você me Convidou? |
| title_fullStr | Com que Cor Eu Vou pro Shopping que Você me Convidou? |
| title_full_unstemmed | Com que Cor Eu Vou pro Shopping que Você me Convidou? |
| title_short | Com que Cor Eu Vou pro Shopping que Você me Convidou? |
| title_sort | com que cor eu vou pro shopping que voce me convidou |
| topic | color; race; shopping malls; urban space; spatial segregation. |
| url | http://www.anpad.org.br/periodicos/arq_pdf/a_1644.pdf |
| work_keys_str_mv | AT marcocesarribeironascimento comquecoreuvouproshoppingquevocemeconvidou AT josianesilvadeoliveira comquecoreuvouproshoppingquevocemeconvidou AT julianacristinateixeira comquecoreuvouproshoppingquevocemeconvidou AT alexandredepaduacarrieri comquecoreuvouproshoppingquevocemeconvidou |