Clustering energy support beliefs to reveal unique sub-populations using self-organizing maps

Americans’ support for energy sources is quite complex and dependent on a range of socio-demographic characteristics. In a novel approach to investigate energy opinions on renewables and fossil fuels, self-organizing maps are employed to cluster individuals solely on their energy beliefs using socia...

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Main Authors: Heather Bedle, Christopher R.H. Garneau, Alexandro Vera-Arroyo
Format: Article
Language:English
Published: Elsevier 2023-07-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023055597
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author Heather Bedle
Christopher R.H. Garneau
Alexandro Vera-Arroyo
author_facet Heather Bedle
Christopher R.H. Garneau
Alexandro Vera-Arroyo
author_sort Heather Bedle
collection DOAJ
description Americans’ support for energy sources is quite complex and dependent on a range of socio-demographic characteristics. In a novel approach to investigate energy opinions on renewables and fossil fuels, self-organizing maps are employed to cluster individuals solely on their energy beliefs using social survey data collected from Pew Research in the Spring of 2021. These energy preference clusters are then used in regression models to examine attitudes regarding energy policy in the United States. Results from the self-organizing map (SOM) analysis reveal four distinct clusters: energy traditionalists who oppose renewable sources due to partisan ideologies; energy renewers who strongly prefer investment in only renewable energy sources; energy universalists who universally support all forms of energy; and the aberrant cluster, individuals who prefer solar power greatly over wind energy but demonstrate no other energy preference patterns. Results from regression analyses reveal that SOM clusters are highly predictive of attitudes regarding energy policy. Taken together, these results reveal the unique capability of machine learning to categorize human attitudes – which should be of particular interest to energy policymakers when considering the opinions of the electorate.
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spelling doaj.art-22f5e0d658e64722b74eedb1be5a8dd32023-07-27T05:59:20ZengElsevierHeliyon2405-84402023-07-0197e18351Clustering energy support beliefs to reveal unique sub-populations using self-organizing mapsHeather Bedle0Christopher R.H. Garneau1Alexandro Vera-Arroyo2School of Geosciences, University of Oklahoma, USA; Corresponding author.Department of Sociology, University of Oklahoma, USASchool of Geosciences, University of Oklahoma, USAAmericans’ support for energy sources is quite complex and dependent on a range of socio-demographic characteristics. In a novel approach to investigate energy opinions on renewables and fossil fuels, self-organizing maps are employed to cluster individuals solely on their energy beliefs using social survey data collected from Pew Research in the Spring of 2021. These energy preference clusters are then used in regression models to examine attitudes regarding energy policy in the United States. Results from the self-organizing map (SOM) analysis reveal four distinct clusters: energy traditionalists who oppose renewable sources due to partisan ideologies; energy renewers who strongly prefer investment in only renewable energy sources; energy universalists who universally support all forms of energy; and the aberrant cluster, individuals who prefer solar power greatly over wind energy but demonstrate no other energy preference patterns. Results from regression analyses reveal that SOM clusters are highly predictive of attitudes regarding energy policy. Taken together, these results reveal the unique capability of machine learning to categorize human attitudes – which should be of particular interest to energy policymakers when considering the opinions of the electorate.http://www.sciencedirect.com/science/article/pii/S2405844023055597Energy preferencesSelf-organizing mapsRenewable energyFossil fuels
spellingShingle Heather Bedle
Christopher R.H. Garneau
Alexandro Vera-Arroyo
Clustering energy support beliefs to reveal unique sub-populations using self-organizing maps
Heliyon
Energy preferences
Self-organizing maps
Renewable energy
Fossil fuels
title Clustering energy support beliefs to reveal unique sub-populations using self-organizing maps
title_full Clustering energy support beliefs to reveal unique sub-populations using self-organizing maps
title_fullStr Clustering energy support beliefs to reveal unique sub-populations using self-organizing maps
title_full_unstemmed Clustering energy support beliefs to reveal unique sub-populations using self-organizing maps
title_short Clustering energy support beliefs to reveal unique sub-populations using self-organizing maps
title_sort clustering energy support beliefs to reveal unique sub populations using self organizing maps
topic Energy preferences
Self-organizing maps
Renewable energy
Fossil fuels
url http://www.sciencedirect.com/science/article/pii/S2405844023055597
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