Sustainable Consumer Activities of Varna Households

The purpose of this article is to present the process for developing individual indexes of sustainable household actions in several thematic areas of sustainable consumption. These areas are energy efficiency, electricity and water consumption, food consumption, transport use and product disposal. B...

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Main Authors: Kehayova-Stoycheva Maria, Ivanov Svilen, Vasilev Julian
Format: Article
Language:English
Published: Sciendo 2023-04-01
Series:Studies in Business and Economics
Subjects:
Online Access:https://doi.org/10.2478/sbe-2023-0008
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author Kehayova-Stoycheva Maria
Ivanov Svilen
Vasilev Julian
author_facet Kehayova-Stoycheva Maria
Ivanov Svilen
Vasilev Julian
author_sort Kehayova-Stoycheva Maria
collection DOAJ
description The purpose of this article is to present the process for developing individual indexes of sustainable household actions in several thematic areas of sustainable consumption. These areas are energy efficiency, electricity and water consumption, food consumption, transport use and product disposal. Based on these individual indexes, a proposal for the creation of an aggregated individual household index for sustainable consumption is discussed. Based on the developed indexes, a segmentation of households into three basic segments is proposed. The proposed indexes are designed based on the results of a survey conducted among 342 households from the city of Varna, Bulgaria in the months of January - April 2022. The proposed indexes, after adaptation, can be used as a tool for self-assessment of sustainable household consumption in different cities and countries. In this sense, as a result of their implementation, it is expected that the motivation of households towards inclusion in sustainable consumption will be increased.
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spelling doaj.art-23092fc928934dc698fef442b1fd63702023-06-19T05:55:19ZengSciendoStudies in Business and Economics2344-54162023-04-0118112914810.2478/sbe-2023-0008Sustainable Consumer Activities of Varna HouseholdsKehayova-Stoycheva Maria0Ivanov Svilen1Vasilev Julian21University of Economics Varna, Bulgaria2University of Economics Varna, Bulgaria3University of Economics Varna, BulgariaThe purpose of this article is to present the process for developing individual indexes of sustainable household actions in several thematic areas of sustainable consumption. These areas are energy efficiency, electricity and water consumption, food consumption, transport use and product disposal. Based on these individual indexes, a proposal for the creation of an aggregated individual household index for sustainable consumption is discussed. Based on the developed indexes, a segmentation of households into three basic segments is proposed. The proposed indexes are designed based on the results of a survey conducted among 342 households from the city of Varna, Bulgaria in the months of January - April 2022. The proposed indexes, after adaptation, can be used as a tool for self-assessment of sustainable household consumption in different cities and countries. In this sense, as a result of their implementation, it is expected that the motivation of households towards inclusion in sustainable consumption will be increased.https://doi.org/10.2478/sbe-2023-0008sustainable consumer activitiessustainability goalsindexes
spellingShingle Kehayova-Stoycheva Maria
Ivanov Svilen
Vasilev Julian
Sustainable Consumer Activities of Varna Households
Studies in Business and Economics
sustainable consumer activities
sustainability goals
indexes
title Sustainable Consumer Activities of Varna Households
title_full Sustainable Consumer Activities of Varna Households
title_fullStr Sustainable Consumer Activities of Varna Households
title_full_unstemmed Sustainable Consumer Activities of Varna Households
title_short Sustainable Consumer Activities of Varna Households
title_sort sustainable consumer activities of varna households
topic sustainable consumer activities
sustainability goals
indexes
url https://doi.org/10.2478/sbe-2023-0008
work_keys_str_mv AT kehayovastoychevamaria sustainableconsumeractivitiesofvarnahouseholds
AT ivanovsvilen sustainableconsumeractivitiesofvarnahouseholds
AT vasilevjulian sustainableconsumeractivitiesofvarnahouseholds