| Summary: | The objective of this study is to analyze the influence of behavioral factors (materialism, financial behavior, financial attitude and financial knowledge) and socioeconomic and demographic variables (gender, age, marital status, children, level of schooling, race, occupation and income) in financial well-being. The study’s scenario is the city called São Luís, located in the state of Maranhão, where 629 questionnaires were obtained. To analyze the data, descriptive statistics, factor analysis and multiple linear regression have been used. Results indicate that people from Maranhão are not satisfied with their financial situation, and have presented a low level of financial well-being, which is positively influenced by aspects related to investment in saving account, financial attitude control and age.
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