Paralysis by Inertia “Like” Habit in Social Networking Services: Tendency to Answer Loyalty Questions in Marketing Surveys
Factors affecting survey quality, such as questionnaire length, screen design, incentives for respondents, and answering devices have been extensively researched before. This study introduces a new dimension to the factors of response bias’ factors and focuses on the possibility that Like habits and...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2023-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231174159 |