Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?
If retailers and brand manufacturers of food succeed in presenting their products at the point of sale, quickly generating a high level of attention, the likelihood of a purchase is significantly increased. Particularly, in recent years, they have been relying on the megatrend of sustainability. The...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-11-01
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| Series: | Business Systems Research |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/bsrj-2020-0023 |