Backchannel Behavior Influences the Perceived Personality of Human and Artificial Communication Partners

Different applications or contexts may require different settings for a conversational AI system, as it is clear that e.g., a child-oriented system would need a different interaction style than a warning system used in emergency situations. The current article focuses on the extent to which a system...

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Main Authors: Peter Blomsma, Gabriel Skantze, Marc Swerts
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-03-01
Series:Frontiers in Artificial Intelligence
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/frai.2022.835298/full
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author Peter Blomsma
Gabriel Skantze
Marc Swerts
author_facet Peter Blomsma
Gabriel Skantze
Marc Swerts
author_sort Peter Blomsma
collection DOAJ
description Different applications or contexts may require different settings for a conversational AI system, as it is clear that e.g., a child-oriented system would need a different interaction style than a warning system used in emergency situations. The current article focuses on the extent to which a system's usability may benefit from variation in the personality it displays. To this end, we investigate whether variation in personality is signaled by differences in specific audiovisual feedback behavior, with a specific focus on embodied conversational agents. This article reports about two rating experiments in which participants judged the personalities (i) of human beings and (ii) of embodied conversational agents, where we were specifically interested in the role of variability in audiovisual cues. Our results show that personality perceptions of both humans and artificial communication partners are indeed influenced by the type of feedback behavior used. This knowledge could inform developers of conversational AI on how to also include personality in their feedback behavior generation algorithms, which could enhance the perceived personality and in turn generate a stronger sense of presence for the human interlocutor.
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spelling doaj.art-233a69f851f840c29581a7e2bebb3c222022-12-22T01:43:55ZengFrontiers Media S.A.Frontiers in Artificial Intelligence2624-82122022-03-01510.3389/frai.2022.835298835298Backchannel Behavior Influences the Perceived Personality of Human and Artificial Communication PartnersPeter Blomsma0Gabriel Skantze1Marc Swerts2Department of Communication and Cognition, Tilburg School of Humanities and Digital Sciences, Tilburg University, Tilburg, NetherlandsDepartment of Speech, Music and Hearing (TMH), KTH Royal Institute of Technology, Stockholm, SwedenDepartment of Communication and Cognition, Tilburg School of Humanities and Digital Sciences, Tilburg University, Tilburg, NetherlandsDifferent applications or contexts may require different settings for a conversational AI system, as it is clear that e.g., a child-oriented system would need a different interaction style than a warning system used in emergency situations. The current article focuses on the extent to which a system's usability may benefit from variation in the personality it displays. To this end, we investigate whether variation in personality is signaled by differences in specific audiovisual feedback behavior, with a specific focus on embodied conversational agents. This article reports about two rating experiments in which participants judged the personalities (i) of human beings and (ii) of embodied conversational agents, where we were specifically interested in the role of variability in audiovisual cues. Our results show that personality perceptions of both humans and artificial communication partners are indeed influenced by the type of feedback behavior used. This knowledge could inform developers of conversational AI on how to also include personality in their feedback behavior generation algorithms, which could enhance the perceived personality and in turn generate a stronger sense of presence for the human interlocutor.https://www.frontiersin.org/articles/10.3389/frai.2022.835298/fullembodied conversational agent (ECA)backchannel behaviorpersonality and behaviorconversational AIo-cam paradigm
spellingShingle Peter Blomsma
Gabriel Skantze
Marc Swerts
Backchannel Behavior Influences the Perceived Personality of Human and Artificial Communication Partners
Frontiers in Artificial Intelligence
embodied conversational agent (ECA)
backchannel behavior
personality and behavior
conversational AI
o-cam paradigm
title Backchannel Behavior Influences the Perceived Personality of Human and Artificial Communication Partners
title_full Backchannel Behavior Influences the Perceived Personality of Human and Artificial Communication Partners
title_fullStr Backchannel Behavior Influences the Perceived Personality of Human and Artificial Communication Partners
title_full_unstemmed Backchannel Behavior Influences the Perceived Personality of Human and Artificial Communication Partners
title_short Backchannel Behavior Influences the Perceived Personality of Human and Artificial Communication Partners
title_sort backchannel behavior influences the perceived personality of human and artificial communication partners
topic embodied conversational agent (ECA)
backchannel behavior
personality and behavior
conversational AI
o-cam paradigm
url https://www.frontiersin.org/articles/10.3389/frai.2022.835298/full
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