The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta
This study aims to determine the effect of internal marketing consisting of the dimensions of the Company Mission and Development of Human Resources on the welfare of employees from the perspective of Maqashid Syariah on banking in the city of Surakarta. This study uses a questionnaire in primary da...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2020-09-01
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| Series: | Journal of Islamic Economic Laws |
| Subjects: | |
| Online Access: | https://journals.ums.ac.id/index.php/jisel/article/view/11514 |
| _version_ | 1817979573434843136 |
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| author | Raisa Aribatul Hamidah Atika Fikri Tsani |
| author_facet | Raisa Aribatul Hamidah Atika Fikri Tsani |
| author_sort | Raisa Aribatul Hamidah |
| collection | DOAJ |
| description | This study aims to determine the effect of internal marketing consisting of the dimensions of the Company Mission and Development of Human Resources on the welfare of employees from the perspective of Maqashid Syariah on banking in the city of Surakarta. This study uses a questionnaire in primary data collection and a quantitative approach with Multiple Linear Regression analysis. The research sample was 96 employees who worked a minimum of three months in banking in the city of Surakarta. Sampling using accidental sampling technique, namely determination of the sample by chance. Validity and reliability testing is carried out with the help of the SPPS 15 (Statistical Product and Service Solution) program. The result is that Internal Marketing in the Corporate Mission dimension (X1) does not have a significant effect, and the SDI Development (X2) dimension has a significant positive effect of 0.877 on Employee Welfare from the Maqashid Syariah perspective on Banking in Surakarta. |
| first_indexed | 2024-04-13T22:44:27Z |
| format | Article |
| id | doaj.art-233ef5997aca4a1287f63d26d1793ae2 |
| institution | Directory Open Access Journal |
| issn | 2655-9609 2655-9617 |
| language | English |
| last_indexed | 2024-04-13T22:44:27Z |
| publishDate | 2020-09-01 |
| publisher | Muhammadiyah University Press |
| record_format | Article |
| series | Journal of Islamic Economic Laws |
| spelling | doaj.art-233ef5997aca4a1287f63d26d1793ae22022-12-22T02:26:29ZengMuhammadiyah University PressJournal of Islamic Economic Laws2655-96092655-96172020-09-013212414010.23917/jisel.v3i2.115145854The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in SurakartaRaisa Aribatul Hamidah0Atika Fikri Tsani1Universitas Islam BatikUniversitas Muhammadiyah SurakartaThis study aims to determine the effect of internal marketing consisting of the dimensions of the Company Mission and Development of Human Resources on the welfare of employees from the perspective of Maqashid Syariah on banking in the city of Surakarta. This study uses a questionnaire in primary data collection and a quantitative approach with Multiple Linear Regression analysis. The research sample was 96 employees who worked a minimum of three months in banking in the city of Surakarta. Sampling using accidental sampling technique, namely determination of the sample by chance. Validity and reliability testing is carried out with the help of the SPPS 15 (Statistical Product and Service Solution) program. The result is that Internal Marketing in the Corporate Mission dimension (X1) does not have a significant effect, and the SDI Development (X2) dimension has a significant positive effect of 0.877 on Employee Welfare from the Maqashid Syariah perspective on Banking in Surakarta.https://journals.ums.ac.id/index.php/jisel/article/view/11514internal marketingcompany missionhuman resource developmentwelfaremaqashid syariah |
| spellingShingle | Raisa Aribatul Hamidah Atika Fikri Tsani The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta Journal of Islamic Economic Laws internal marketing company mission human resource development welfare maqashid syariah |
| title | The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta |
| title_full | The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta |
| title_fullStr | The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta |
| title_full_unstemmed | The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta |
| title_short | The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta |
| title_sort | effect of internal marketing on the prosperity of maqashid syariah perspective employees on banking in surakarta |
| topic | internal marketing company mission human resource development welfare maqashid syariah |
| url | https://journals.ums.ac.id/index.php/jisel/article/view/11514 |
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