ISLAMIC MARKETER ETHICS AND ITS IMPACT ON CUSTOMER SATISFACTION IN THE ISLAMIC BANKING INSTITUTION: A CASE STUDY OF BANK MUAMALAT INDONESIA
The aim of this study is to know the influence of Islamic marketer ethics to customers’ satisfaction of Bank Muamalat Indonesia (BMI). These ethics principally concern on Qur’an and Hadith which are the basic foundation of Islamic values in Islam. Through this study we also can use another perspecti...
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| Format: | Article |
| Language: | English |
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iVolga Press
2017-09-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
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| Online Access: | https://rjoas.com/issue-2017-09/article_15.pdf |
| Summary: | The aim of this study is to know the influence of Islamic marketer ethics to customers’ satisfaction of Bank Muamalat Indonesia (BMI). These ethics principally concern on Qur’an and Hadith which are the basic foundation of Islamic values in Islam. Through this study we also can use another perspective of giving customer satisfaction in Islamic way and find out that there is a causal relation between Islamic marketer ethics and customer satisfaction. The research method used is survey method with sampling method using purposive sampling. Data analysis using multiple linear regression. From the results, it is found that Islamic marketer ethics as independent variables simultaneously effect on customer satisfaction, while partially some of variables refuse the hypothesis. |
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| ISSN: | 2226-1184 |