Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées
This article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertis...
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| Format: | Article |
| Language: | fra |
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Université Abderrahmane Mira
2020-02-01
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| Series: | Multilinguales |
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| Online Access: | http://journals.openedition.org/multilinguales/4567 |
| Summary: | This article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertisement. The objectives are analysed via two interviews with the founder of the fast-food restaurant. |
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| ISSN: | 2335-1535 2335-1853 |