Investigation of Entrepreneurial Leadership and Digital Transformation: Achieving Business Success in Uncertain Economic Conditions

In an uncertain economic situation marked by the COVID-19 pandemic, economic growth is difficult to predict, people's purchasing power is falling, and many companies have collapsed. However, some small business actors can survive and thrive. They carry out various innovations, strategies, and...

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Main Author: Harmon Chaniago
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2023-07-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:https://www.jotmi.org/index.php/GT/article/view/4086
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author Harmon Chaniago
author_facet Harmon Chaniago
author_sort Harmon Chaniago
collection DOAJ
description In an uncertain economic situation marked by the COVID-19 pandemic, economic growth is difficult to predict, people's purchasing power is falling, and many companies have collapsed. However, some small business actors can survive and thrive. They carry out various innovations, strategies, and actions according to the situation, including digital transformation. This study investigates the role of culinary sector entrepreneurial leaders in digital transformation and their impact on business success. The research uses a confirmatory survey method. Research objects are the leaders of small businesses in the culinary field in Bandung, Indonesia. The number of samples is 168 culinary entrepreneurs, and the samples are collected through snowball sampling. The results of the study show that entrepreneurial leadership has a positive effect on business success and corporate digital transformation. Digital transformation also has a positive influence on business success. Simultaneously, entrepreneurial leadership and digital transformation positively affect business success. The role of entrepreneurial leaders is not only in business success but also in dominant changes in company operations, such as the use of digital technology.
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spelling doaj.art-238062310653466ca4cd2b5be8e8d2c62023-09-07T22:44:18ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242023-07-0118210.4067/S0718-27242023000200018Investigation of Entrepreneurial Leadership and Digital Transformation: Achieving Business Success in Uncertain Economic ConditionsHarmon Chaniago0Department of Business Administration, Politeknik Negeri Bandung, Indonesia In an uncertain economic situation marked by the COVID-19 pandemic, economic growth is difficult to predict, people's purchasing power is falling, and many companies have collapsed. However, some small business actors can survive and thrive. They carry out various innovations, strategies, and actions according to the situation, including digital transformation. This study investigates the role of culinary sector entrepreneurial leaders in digital transformation and their impact on business success. The research uses a confirmatory survey method. Research objects are the leaders of small businesses in the culinary field in Bandung, Indonesia. The number of samples is 168 culinary entrepreneurs, and the samples are collected through snowball sampling. The results of the study show that entrepreneurial leadership has a positive effect on business success and corporate digital transformation. Digital transformation also has a positive influence on business success. Simultaneously, entrepreneurial leadership and digital transformation positively affect business success. The role of entrepreneurial leaders is not only in business success but also in dominant changes in company operations, such as the use of digital technology. https://www.jotmi.org/index.php/GT/article/view/4086Entrepreneurial leadershipdigital transformationbusiness successculinaryCOVID-19innovation
spellingShingle Harmon Chaniago
Investigation of Entrepreneurial Leadership and Digital Transformation: Achieving Business Success in Uncertain Economic Conditions
Journal of Technology Management & Innovation
Entrepreneurial leadership
digital transformation
business success
culinary
COVID-19
innovation
title Investigation of Entrepreneurial Leadership and Digital Transformation: Achieving Business Success in Uncertain Economic Conditions
title_full Investigation of Entrepreneurial Leadership and Digital Transformation: Achieving Business Success in Uncertain Economic Conditions
title_fullStr Investigation of Entrepreneurial Leadership and Digital Transformation: Achieving Business Success in Uncertain Economic Conditions
title_full_unstemmed Investigation of Entrepreneurial Leadership and Digital Transformation: Achieving Business Success in Uncertain Economic Conditions
title_short Investigation of Entrepreneurial Leadership and Digital Transformation: Achieving Business Success in Uncertain Economic Conditions
title_sort investigation of entrepreneurial leadership and digital transformation achieving business success in uncertain economic conditions
topic Entrepreneurial leadership
digital transformation
business success
culinary
COVID-19
innovation
url https://www.jotmi.org/index.php/GT/article/view/4086
work_keys_str_mv AT harmonchaniago investigationofentrepreneurialleadershipanddigitaltransformationachievingbusinesssuccessinuncertaineconomicconditions