Analysis of the Relationship Between E-Learning Service Quality and Student Trust, Student Satisfaction, and Student Loyalty
The research was conducted to explore the impact of service quality on student loyalty with student satisfaction and student trust as mediation. This sorting is expected to contribute to the university in adding information and positive managerial implications to its management. This research aims...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
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Institut Ilmu Sosial dan Manajemen STIAMI
2023-08-01
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| Series: | Majalah Ilmiah Bijak |
| Subjects: | |
| Online Access: | https://ojs.stiami.ac.id/index.php/bijak/article/view/3306 |
| _version_ | 1797258425659293696 |
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| author | Dodi Ria Atmaja Heldina Marta br Sagala |
| author_facet | Dodi Ria Atmaja Heldina Marta br Sagala |
| author_sort | Dodi Ria Atmaja |
| collection | DOAJ |
| description | The research was conducted to explore the impact of service quality on student loyalty with student satisfaction and student trust as mediation. This sorting is expected to contribute to the university in adding information and positive managerial implications to its management. This research aims to demonstrate that the quality of services on e-learning in affecting several other factors is also able to increase student loyalty. The research population was 95 respondents active students at Esa Unggul University. The questionnaire data collection took place online in February 2023. The method used for data analysis is partial least squares structural equation structure equation modeling. The results show that there is a positive impact of service quality, student satisfaction, and student trust. There is also a role of student satisfaction mediation, and student trust. The research is expected to contribute to educational institutions in improving the quality role of e-learning services aimed at increasing student loyalty to universities. |
| first_indexed | 2024-04-24T22:53:20Z |
| format | Article |
| id | doaj.art-2389f387613e460a9994af2def47b381 |
| institution | Directory Open Access Journal |
| issn | 1411-0830 2621-749X |
| language | Indonesian |
| last_indexed | 2024-04-24T22:53:20Z |
| publishDate | 2023-08-01 |
| publisher | Institut Ilmu Sosial dan Manajemen STIAMI |
| record_format | Article |
| series | Majalah Ilmiah Bijak |
| spelling | doaj.art-2389f387613e460a9994af2def47b3812024-03-18T09:02:04ZindInstitut Ilmu Sosial dan Manajemen STIAMIMajalah Ilmiah Bijak1411-08302621-749X2023-08-0120117318210.31334/bijak.v20i1.33061598Analysis of the Relationship Between E-Learning Service Quality and Student Trust, Student Satisfaction, and Student LoyaltyDodi Ria Atmaja0Heldina Marta br Sagala1Universitas Esa Unggul, Jakarta, IndonesiaUniversitas Esa Unggul, Jakarta, IndonesiaThe research was conducted to explore the impact of service quality on student loyalty with student satisfaction and student trust as mediation. This sorting is expected to contribute to the university in adding information and positive managerial implications to its management. This research aims to demonstrate that the quality of services on e-learning in affecting several other factors is also able to increase student loyalty. The research population was 95 respondents active students at Esa Unggul University. The questionnaire data collection took place online in February 2023. The method used for data analysis is partial least squares structural equation structure equation modeling. The results show that there is a positive impact of service quality, student satisfaction, and student trust. There is also a role of student satisfaction mediation, and student trust. The research is expected to contribute to educational institutions in improving the quality role of e-learning services aimed at increasing student loyalty to universities.https://ojs.stiami.ac.id/index.php/bijak/article/view/3306service qualitystudent satisfactionstudent truststudent loyaltybalanced scorecardsuper decisionahpindikatorperspektif |
| spellingShingle | Dodi Ria Atmaja Heldina Marta br Sagala Analysis of the Relationship Between E-Learning Service Quality and Student Trust, Student Satisfaction, and Student Loyalty Majalah Ilmiah Bijak service quality student satisfaction student trust student loyalty balanced scorecard super decision ahp indikator perspektif |
| title | Analysis of the Relationship Between E-Learning Service Quality and Student Trust, Student Satisfaction, and Student Loyalty |
| title_full | Analysis of the Relationship Between E-Learning Service Quality and Student Trust, Student Satisfaction, and Student Loyalty |
| title_fullStr | Analysis of the Relationship Between E-Learning Service Quality and Student Trust, Student Satisfaction, and Student Loyalty |
| title_full_unstemmed | Analysis of the Relationship Between E-Learning Service Quality and Student Trust, Student Satisfaction, and Student Loyalty |
| title_short | Analysis of the Relationship Between E-Learning Service Quality and Student Trust, Student Satisfaction, and Student Loyalty |
| title_sort | analysis of the relationship between e learning service quality and student trust student satisfaction and student loyalty |
| topic | service quality student satisfaction student trust student loyalty balanced scorecard super decision ahp indikator perspektif |
| url | https://ojs.stiami.ac.id/index.php/bijak/article/view/3306 |
| work_keys_str_mv | AT dodiriaatmaja analysisoftherelationshipbetweenelearningservicequalityandstudenttruststudentsatisfactionandstudentloyalty AT heldinamartabrsagala analysisoftherelationshipbetweenelearningservicequalityandstudenttruststudentsatisfactionandstudentloyalty |