Old war, new battleground: Deconstructing the potency of social media for community engagement in Nigeria’s human rights advocacy efforts
Although the need to guarantee human rights has been long acknowledged, efforts towards their full realization seem limited to the sole reliance on the conventional top-down approach to development. However, current development discourse emphasizes the centrality of people’s involvement in social de...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Lomonosov Moscow State University. Faculty of Journalism
2021-06-01
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| Series: | World of Media |
| Subjects: | |
| Online Access: | http://worldofmedia.ru/volumes/2021/World%20of%20Media_2-2021-56-74.pdf |
| _version_ | 1818724311222976512 |
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| author | Joel Chinedum Ugwuoke Joshua Aghogho Erubami |
| author_facet | Joel Chinedum Ugwuoke Joshua Aghogho Erubami |
| author_sort | Joel Chinedum Ugwuoke |
| collection | DOAJ |
| description | Although the need to guarantee human rights has been long acknowledged, efforts towards their full realization seem limited to the sole reliance on the conventional top-down approach to development. However, current development discourse emphasizes the centrality of people’s involvement in social development, such as human rights promotion, and the social media seem to hold considerable prospects in the actualization of this goal. Using a survey
of 1,000 respondents drawn from states across Nigeria, this study investigates how new media technologies, such as social media, are shifting focus from the sole reliance on the mainstream media and influencing public involvement in human rights promotion in Nigeria. Findings showed that the social media have engendered community-wide engagements of people in efforts aimed at reducing cases of human rights violation in Nigeria, as people do not only
get exposed to human rights issues on the social media, but also participate in their discussion and promotion. Overall, using the social media for human rights advocacy was significantly associated with respondents’ gender (.528**), education (.674**), perception (.753**), and social media exposure (.421**). Hence, there is the need for stakeholders to leverage the potentials of the social media in the promotion of people’s fundamental rights. |
| first_indexed | 2024-12-17T21:24:24Z |
| format | Article |
| id | doaj.art-239430062e144a42bbc46d3e6d3350d1 |
| institution | Directory Open Access Journal |
| issn | 2307-1605 2686-8016 |
| language | English |
| last_indexed | 2024-12-17T21:24:24Z |
| publishDate | 2021-06-01 |
| publisher | Lomonosov Moscow State University. Faculty of Journalism |
| record_format | Article |
| series | World of Media |
| spelling | doaj.art-239430062e144a42bbc46d3e6d3350d12022-12-21T21:32:04ZengLomonosov Moscow State University. Faculty of JournalismWorld of Media2307-16052686-80162021-06-012567410.30547/worldofmedia.2.2021.3Old war, new battleground: Deconstructing the potency of social media for community engagement in Nigeria’s human rights advocacy effortsJoel Chinedum Ugwuoke0Joshua Aghogho Erubami1University of NigeriaDelta State UniversityAlthough the need to guarantee human rights has been long acknowledged, efforts towards their full realization seem limited to the sole reliance on the conventional top-down approach to development. However, current development discourse emphasizes the centrality of people’s involvement in social development, such as human rights promotion, and the social media seem to hold considerable prospects in the actualization of this goal. Using a survey of 1,000 respondents drawn from states across Nigeria, this study investigates how new media technologies, such as social media, are shifting focus from the sole reliance on the mainstream media and influencing public involvement in human rights promotion in Nigeria. Findings showed that the social media have engendered community-wide engagements of people in efforts aimed at reducing cases of human rights violation in Nigeria, as people do not only get exposed to human rights issues on the social media, but also participate in their discussion and promotion. Overall, using the social media for human rights advocacy was significantly associated with respondents’ gender (.528**), education (.674**), perception (.753**), and social media exposure (.421**). Hence, there is the need for stakeholders to leverage the potentials of the social media in the promotion of people’s fundamental rights.http://worldofmedia.ru/volumes/2021/World%20of%20Media_2-2021-56-74.pdfcivil libertydevelopment advocacymedia perceptionsocial changetechnoactivismweb 2.0 |
| spellingShingle | Joel Chinedum Ugwuoke Joshua Aghogho Erubami Old war, new battleground: Deconstructing the potency of social media for community engagement in Nigeria’s human rights advocacy efforts World of Media civil liberty development advocacy media perception social change technoactivism web 2.0 |
| title | Old war, new battleground: Deconstructing the potency of social media for community engagement in Nigeria’s human rights advocacy efforts |
| title_full | Old war, new battleground: Deconstructing the potency of social media for community engagement in Nigeria’s human rights advocacy efforts |
| title_fullStr | Old war, new battleground: Deconstructing the potency of social media for community engagement in Nigeria’s human rights advocacy efforts |
| title_full_unstemmed | Old war, new battleground: Deconstructing the potency of social media for community engagement in Nigeria’s human rights advocacy efforts |
| title_short | Old war, new battleground: Deconstructing the potency of social media for community engagement in Nigeria’s human rights advocacy efforts |
| title_sort | old war new battleground deconstructing the potency of social media for community engagement in nigeria s human rights advocacy efforts |
| topic | civil liberty development advocacy media perception social change technoactivism web 2.0 |
| url | http://worldofmedia.ru/volumes/2021/World%20of%20Media_2-2021-56-74.pdf |
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