The impact of reviews on the internet on the financial results of a hotel company
This article reviews theoretically the impact of opinions about a hotel on the Internet on the financial results of a hotel company. The paper includes an overview of literature focused on hotel business and the reputation management concept which influence the decision-making process of guests. It...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2018-12-01
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| Series: | Ekonomiczne Problemy Turystyki |
| Subjects: | |
| Online Access: | https://wnus.edu.pl/ept/en/issue/977/article/15854/ |
| _version_ | 1811287730894667776 |
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| author | ANDRZEJ MATEUSZ WAJDA SIMONE PUORTO |
| author_facet | ANDRZEJ MATEUSZ WAJDA SIMONE PUORTO |
| author_sort | ANDRZEJ MATEUSZ WAJDA |
| collection | DOAJ |
| description | This article reviews theoretically the impact of opinions about a hotel on the Internet on the financial results of a hotel company. The paper includes an overview of literature focused on hotel business and the reputation management concept which influence the decision-making process of guests. It presents other academic findings on this matter especially focusing on impact of reviews on hotel bookings and revenue. The aim of the article is to present previous research conducted in order to find if reviews on the Internet influence decisions of other people and at the same time influence hotel revenue. So far the academic field of explorations on this matter has been mostly unknown in Polish literature. The conclusions of this paper show online reviews which have generally a positive influence on consumers’ decision to purchase hotel services. Most of the presented research indicate strong correlation between online consumer recommendations and financial results of hotels. |
| first_indexed | 2024-04-13T03:23:41Z |
| format | Article |
| id | doaj.art-23a264c9332e4811a6010af2b20cf66c |
| institution | Directory Open Access Journal |
| issn | 1644-0501 |
| language | English |
| last_indexed | 2024-04-13T03:23:41Z |
| publishDate | 2018-12-01 |
| publisher | Wydawnictwo Naukowe Uniwersytetu Szczecińskiego |
| record_format | Article |
| series | Ekonomiczne Problemy Turystyki |
| spelling | doaj.art-23a264c9332e4811a6010af2b20cf66c2022-12-22T03:04:42ZengWydawnictwo Naukowe Uniwersytetu SzczecińskiegoEkonomiczne Problemy Turystyki1644-05012018-12-014410.18276/ept.2018.4.44-05The impact of reviews on the internet on the financial results of a hotel companyANDRZEJ MATEUSZ WAJDA0SIMONE PUORTO1University of Rzeszów Faculty of Sociology and History Wajda Hotel ConsultingESSEC Business School Simone Puorto ConsultingThis article reviews theoretically the impact of opinions about a hotel on the Internet on the financial results of a hotel company. The paper includes an overview of literature focused on hotel business and the reputation management concept which influence the decision-making process of guests. It presents other academic findings on this matter especially focusing on impact of reviews on hotel bookings and revenue. The aim of the article is to present previous research conducted in order to find if reviews on the Internet influence decisions of other people and at the same time influence hotel revenue. So far the academic field of explorations on this matter has been mostly unknown in Polish literature. The conclusions of this paper show online reviews which have generally a positive influence on consumers’ decision to purchase hotel services. Most of the presented research indicate strong correlation between online consumer recommendations and financial results of hotels.https://wnus.edu.pl/ept/en/issue/977/article/15854/hotelshospitalityreputation management |
| spellingShingle | ANDRZEJ MATEUSZ WAJDA SIMONE PUORTO The impact of reviews on the internet on the financial results of a hotel company Ekonomiczne Problemy Turystyki hotels hospitality reputation management |
| title | The impact of reviews on the internet on the financial results of a hotel company |
| title_full | The impact of reviews on the internet on the financial results of a hotel company |
| title_fullStr | The impact of reviews on the internet on the financial results of a hotel company |
| title_full_unstemmed | The impact of reviews on the internet on the financial results of a hotel company |
| title_short | The impact of reviews on the internet on the financial results of a hotel company |
| title_sort | impact of reviews on the internet on the financial results of a hotel company |
| topic | hotels hospitality reputation management |
| url | https://wnus.edu.pl/ept/en/issue/977/article/15854/ |
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