The impact of reviews on the internet on the financial results of a hotel company
This article reviews theoretically the impact of opinions about a hotel on the Internet on the financial results of a hotel company. The paper includes an overview of literature focused on hotel business and the reputation management concept which influence the decision-making process of guests. It...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2018-12-01
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| Series: | Ekonomiczne Problemy Turystyki |
| Subjects: | |
| Online Access: | https://wnus.edu.pl/ept/en/issue/977/article/15854/ |