Aromachology and Customer Behavior in Retail Stores: A Systematic Review

Aromachology and Customer Behavior in Retail Stores: A Systematic Review

Interest in the use of scents in retail environments for creating better customer experiences is growing. Yet, knowledge of the effectiveness of aromachology to affect actual customer behavior and ultimately increase turnover is incomplete, as published results present inconsistencies and are often...

Full description

Bibliographic Details
Main Authors: Davide Giacalone, Bartłomiej Pierański, Barbara Borusiak
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Applied Sciences
Subjects:
aromachology
scent marketing
retailing
customer behavior
Online Access:https://www.mdpi.com/2076-3417/11/13/6195

Similar Items

Similar Items